Tips for Persuasive Marketing Communication - Introduction | Knowledgecity

In this course, we’ll discuss the importance of differentiating your brand, product, or service from your competitors by using strategic persuasive communication. We’ll then look at the concept of “demonstrating gain” and how your organization can appeal to your target audience by displaying the benefits your organization offers prospective customers. We’ll also discuss the importance of adopting a multi-channel approach when communicating messages and how each of these mediums can help shape and shift your messaging to become more persuasive.

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