Ethos, Pathos, & Logos: How to Use Persuasive Ad Techniques

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[kingisaacius]

For those who were told to come here because of school here's some time stamps

Ethos: 0:13
Pathos 1:07
logos 2:13

I hope that helps you in what ever assignment you are doing aswell :)

[michelleperez]

like if your watching this cause a teacher assigned this to you during Covid-19

[davidcuadratvillafranca]

Ethos: build credibility with endorsements and testimonials
Pathos: connect to viewers by evoking an emotional response
Logos: Créate confidence with statistics and facts.

[mychairisits]

Who's letting their 5 yo walk to school on their own?

[Webby]

i had my headphones at full and this scared the shit out of me

[kaizillakingofthemultivers]

Thank god that this video exists, I have a project due tomorrow that I’ve been procrastinating on

[noodlebro]

Everytime it switched to a new ad I think I've gotten a legit YouTube ad

[TTripp]

I don't like that the Whitestrips commercial is after the two "pathos" commercials. Even though it's labeled "ethos" this is confusing editing.

[AaronJMarch]

0:48 is probably more Ethos than Pathos, but still it has both :)

[AaronJMarch]

All three have all elements intertwined and that is the point. Love this video and the post! Thank you!

[Paints]

the volvo one makes me want to cry. it works

[kirrarandolph]

3:03 when someone try to tickle your neck

[AaronJMarch]

2:00 - one could argue that this is Ethos, but i guess all good stories have all three :) ! (And lets be real, this is a video for thought and not just hard line fact) Love you StudioBendar (this is not a paid comment BTW)

[markparkinson]

I think ethos and pathos are the most convincing, in my opinion.

[bluelady]

How is Crest ethos? That seems more like logos to me?

[imortalbeast]

0:29 look at curry man so inspirational

[AaronCLB]

Hows a five year old gonna know the directions to a school she hasnt gone to? lol

[nascarconnor]

I like how they saved the Apple ad for last, since it had such a catchy toon lol. Apple knows how to make eye catching ads

[tavionlol]

ngl I slept through my classes about Persuasive Media so I have to watch this to catch up

[atiqrony]

This is really important to understand. Thank you studiobinder