The Art of Persuasive Storytelling | Kelly D. Parker | TED

"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action.

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[simaliberdade]

I loved this talk. I watched it more than twice to learn from it.
Essence:
1.understand your audience (specific)
2. Paint a picture using wording and images of your audience
3. Propose
Choose a good timing. You need to give, before you ask. So that, when your proposal comes, the ground is ready. The other is already waiting for your proposal.

[StephTalk_TV]

This is great. She made it clear. Be specific, address the problem, use imagery, and help solve the problem.

[thegreyman]

I just went to Kent State today to try and get people to sign on for government positions. I come from a literary background. I cannot wait to use these techniques!!!

[livefree]

This was great. She made it clear and to the point.

[nellosnook]

Thank you for sharing this fascinating information! 👍

[MujerVirtuosa]

To be honest: I think she did a great job!

[pertergomez]

I was interested in telling stories with my marketing, but never knew how to do it, until today!

[jamesndukwe]

Good stories position us to be givers.

Beautiful presentation!

[horence]

"Stories are proven to affect behavior!" -- I love the message but I just remember that one moment where so many people just went, "I have no enemies" after that vinland saga scene.

[vinavitrianty]

she's so amazingg!!! definitely the best storyteller I've ever watched😍

[rami_ungar_writer]

This is giving me an idea or two for the next time I'm selling books at a convention.

[kinsmed]

I don't always commit 12minutes to a TED Talk, but I do want to be a good storyteller.
Kelly isn't just presenting... she is connecting.

[Introvertman-hrzm]

Thanks for this type of listen bheviour you suggest me
Thanks for helping

[HWA-gguj]

Holy guacamole I have a persuasive essay due on Monday

[GilesCuckow]

That was a witty & well spoken story

[HenriquePerezGomes]

quem veio pelo thenews? trackeando por curiosidade. curte aqui :)

[concernedcitizen]

Protect your mind from background agenda-driven ‘stories’ and storytellers.

[seinfeldsandra]

Charisma overtakes good story everytime, tho :)

[TheUpwardbound]

Remember when TED was great? Innovation, technology was at the forefront.

[MS-uffu]

TED now has less topics to discuss Morality.