It's Not Manipulation, It's Strategic Communication | Keisha Brewer | TEDxGeorgetown

Keisha Brewer is a Strategic Communications professional and CEO of the PR Alliance LLC, an entertainment and lifestyle public relations agency. She will share how effective communications can be used by all women (and men) to excel in everyday life.

[AfroChilanGringo]

1) Identify the Goal (I call it KNOW the WHAT)
2) Understand your Audience ( I call it KNOW the WHO)
3) Communicate the Value ( I call it SAY the WHY)
4) Express the Need ( I call it WORK the HOW NOW)

[TheeStrawberryLee]

“It was at that moment that I realized that I needed a raise!”

I agree lol; we need a book Sis!!! 💚💚💚

[EbonyWhitee]

“Communicating with purpose while showcasing value in order to achieve a goal.” I love that! I screenshot it.

[bibizolele]

She absolutely has a point plus her delivery was clear and straight to the point

[deecee]

It was done in a 'soliloqui' - a play within a play. Saying what she needed to say as she was actually doing it in the delivery. Just wonderful!

[vikish]

This talk clearly shouts out the importance of 'Communicating VALUE'. Making the audience aware that there is something in it for them.

[kizune]

This was so beautifully professional and easy to understand! I am a graphic designer in the making, and I know this is gonna help me go a long way. Thank you!

[bettyannvillasenor]

I had an "Aha" moment listening to this talk, I never thought personal communication needing a plan or strategy yet after this video and hindsight tells me I need to start so thank you, pure genius to use a personal as well as a professional scenario.

[indabackyardwithzoemachunga]

You understood the assignment and girl you delivered. You're grace and femininity, delivery, tone, pitch the whole shebang! As a radio broadcaster who is shy about public speaking, . I'm doubly inspired. God bless you. This video made my day.

[edwardking]

Keisha your presentation was amazing!! With good communication skills. You can have anything you want. Communication, words, tone, frequency, vibration. We can effect people by what we say, or how we say it, is true.

[ChangePerspectives]

Very great presentation of strategic communication . Learning how to do this and implement this skill when communicating with family, peers, and co-workers . Communication is vital to building healthy relationships ! Thank you for this TED talk 🙏🏾

[annaphiri]

Her confidence and the way she communicates 🔥🔥 I want to talk like her without saying ammmm for some time, Keisha is straight 🔥🔥🔥🔥❤️

[grandmother]

Keisha, you addressed exactly what I needed to improve my communication goals. Loved your visual examples for each step. I’m certain many people who heard your talk have made major progress in obtaining their goals as a result of your talk.

[elizabethlasseigne]

Keisha's talk was amazing. I learned so much! Her presentation was very clear, practical, relatable, and interesting. It's one of the very best presentations I've seen on the subject.

[amandabazil]

I’m glad I finally got around to watching this vid. Had it saved for later for months! I’m in grad school studying strategic communications now and am also working as a communications coordinator so this was definitely helpful. And I love the way you carried yourself, sis! Beautiful and intelligent, keep it up it’s inspiring😍👌🏾

[tres]

Really - "One of the best TED talks and definitely the best on this subject. Tight, no fluff and she packed in three integrated examples flawlessly." - Brand Creative Strategist, 10 years

[TinaLeder]

Keisha *clearly* knows what she's talking about.
Made such good points.💃🎯


The only reason why I think this has low views is because it's not as keyworded as much and the the YouTube world is flooded, but the content is there.

[waqarkauravi]

I don't know, why she didn't get views in comments, this is one profound talk and very practicable.

[Mindyourbusinessugh]

1. Identify the goal
2. Understand your audience
3. Communicate the value -what they get out of the deal
4. Express the need that u both want.

By doing this you can combat the resistance felt through challenges

[rugyendohirald]

She's right, if your aim is to convince some one always appeal to their interests.