How to Get People to Say Yes: A Psychology Professor Explains the Science of Persuasion | Inc.

Robert Cialdini, author of Pre-Suasion, describes to Inc. president Eric Schurenberg the most important factors for influencing people.

#Persuasion #Psychology #RobertCialdini

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[xasancle]

6️⃣ Main
1️⃣ 03:22 +42% Reciprocity.
2️⃣ 03:49 Likeability.
3️⃣ 04:17 Authority.
4️⃣ 04:33 +13-20% Social Proof (Popularity).
5️⃣ 05:52 +50% Scarcity.
6️⃣ 06:22 +18% Consistency (Commitment).

1️⃣1️⃣ Complementary
7️⃣ 08:10 Framing (Comfort vs Cost).
8️⃣ 10:42 Military (Individual vs General Strategy).
9️⃣ 13:13 Focus ≠ cause.
1️⃣0️⃣ 15:25 False confession.
1️⃣1️⃣ 18:54 Fear = Abundance (Group)
1️⃣2️⃣ 20:28 Attraction = Scarcity (Individual).
1️⃣3️⃣ 21:32 Mistery (Cliffhanger, "Need To Close").
1️⃣4️⃣ 24:12 Authority (Counterargument).
1️⃣5️⃣ 25:37 Environment (Out Of The Box).
1️⃣6️⃣ 27:06 +27% Place Attraction (Flower Store).
1️⃣7️⃣ 29:40 *3 Togetherness.
1️⃣8️⃣ 31:49 Focusing illusion = Anchoring (attention overvalue).

Extra
Combine
1️⃣&2️⃣...

[Aris-Darling]

6 Universal Principles:
1. Reciprocity - People want to say yes to people who have given them something first
2. Liking - We prefer to say yes to people we like (do this by finding commonality with opponent)

3. Authority - We say yes to people who are competent/experienced
4. Social Proof - If our peers are doing something, we think it's a good idea too ("this is our most popular item" boosts sales)
5. Scarcity - We like something that is rare, not easily accessible
6. Commitment & Consistency - If we asked people to take a step towards us, they continue to because they've already invested (eg. doctor's office with scheduling)

[akhileshbhagwat]

Look at his body language, He keeps eye contact throughout the session along with changing his voice tone high up and low. He also use hand gestures to make it for interesting. By doing all above things he successfully persuaded the interviewer to listen & believe what he was saying, the interviewer leans forward toward him and he too keeps eye contact throughout the interview.

[bdpatton]

6 universal principles .... reciprocity, likability, authority, social proof, scarcity, and consistency

[abnersatisfied]

OMG, this interviewer is a pro he is so interested in what this expressive man has to say, very good interview both sides...

[dalor]

Anybody building an algorithm? You're at the right place

[thedr]

I spent 4 days on a course with Bob Cialdini some years back. He's one of the kindest, most sensitive people I've ever met. His book is a fascinating read. Well worth it.

[coachbahman]

Persuasion is one of the most important tools in life.

[cthoadmin]

I have no real interest in the persuasion industry, but the psychology behind all this is truely fascinating.

[PetarLuketina]

Is is one of the few videos that's worth every second of attention. Thank you for keeping things focused on the spread of information, rather than personal stories or self-promotions.

[tomdeters]

Alot of these kinds of books and presentations are good because they help remind us old sales people of sales tips-tools we have forgotten and they keep us sharp. This is groundbreaking info. Not only that, but he backs it up with factual examples. I'm going to have to watch it again, take notes, then think of ways to implement these tips into my own industry to help my customers.

[johngreenbury]

As a long-time sales trainer and having used Bob's ideas in countless ways, I can tell you that you will learn more about selling from his insights than you will from most other so-called sales trainers. My advice is to listen very carefully, make notes and then go back and ask yourself, "how can I apply this?". Try one idea and see what happens.

[iveyluv]

I don't know how I even got here or why it was in my suggestions but I'm glad I stayed. That was awesome and very informative. I'm an entrepreneur and this I feel like this info will fill in the gaps of what's missing in my small business.

[thomask]

Cialdini is a legend. Read his first book in my 20's. Amazing book, in my top 10 reads.

[TheBitcoinExperience]

The amount of value in this video is insane!

[pauls]

Excellent interview, Inc. I have to say that most interviews I see I race through and pick things up. On yours, I watched it all, paused and even rewound. Its was so good. I found Professor Cialdni's answers short and useful (contrast with some other academics that take you into a deep hole) and Eric Schurenberg's questioning technique was absolutely first class in homing in on the most important parts of the research being discussed. Great video. I learnt such a lot form it! Thanks for posting.

[EsotericArnold]

"nothing is as important as you think it is, while you are thinking about it." - I need this guys book pronto!

[sirisaksirisak]

Rare to hear this precious conversation which can appliciable to our life.Thank you both of you so much, sir.

[jwest]

The whole thing about making people write down their appointment as a social proof doesn't include how it could just easily be from the act of making the person write it down, you remember something much better when you write it down versus hearing it (the person writing it for you and handing it to you).

[SoCal_Jeff]

I have a BA in psychology. Cialdini was influential in a number of courses.