Communication Strategy for Marketing with Examples: 6 Easy Steps 6 Ms

Communication Strategy for Marketing. 6 steps I 6Ms of marketing communication Strategy. How to develop marketing communication strategy step by step

In this video Dr Catherine Ngahu shows you a clear and simple step by step process for creating an effective communication strategy for marketing. The six M's / 6 steps of Marketing communication strategy are demonstrated in an easy to remember way and use.
A marketing communication strategy details how information will flow to the target audience. The 6 M’s of communication strategy for marketing presents a simple tried and tested easy to use guide for developing an effective marketing communication strategy.
The 6M’s represent the 6 steps to follow in designing an effective marketing communication strategy.
This video answers the following questions:
What is a marketing communication strategy?
Whats the role of is communication objectives ?
How to determine communication target audiences?
How to develop effective message?
How to select channels of communication?
How to budget and set out money to use for communication?
How to evaluate communication?

A marketing communication strategy is a significant tool for guiding the interactions with customers. Planning is important for ensuring success in achieving your communication goals. It’s like a defence layout in football.

This video is useful for business people, marketers, those working in marketing, as well as students of marketing, consumer behaviour, and business communications. A marketing communication strategy is a roadmap that guides on how communication will be used to meet specific marketing objectives. It helps you to inform and persuade your customers in an easy and structured manner.

Developing a clear marketing communication strategy helps to ensure that information will flow to the intended audience effectively. It details how the right message will get to the right people, at the right time and in the right manner.

A marketing communications strategy guides you so that you stay focused on your target audience and objective. It guides on message development and selection of the delivery channels. It helps set a budget, and means to assess the message understanding by the target audience.

How to identify communication objectives; How define the target audience; How to develop appropriate messages/ right message and easy to understand; How to select channels or media; How to develop communication budget and set aside money and how to assess the Effectiveness of messages delivered to customers, distributors, retailers, channel partners, intermediaries etc.

The 6 M’s approach of developing marketing communication strategy is used to simplify and make it easy to remember the 6 steps, with each beginning with M. With video summary at the end. Easy to make micro notes for easy exam revision. Very clear steps.

Business communication; marketing communication; effective communication; strategies for communication; communication strategy; strategic communication; easy and effective communication

All the best!
Dr Catherine Ngahu
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Communication Strategy for marketing

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00:00 Introduction
00:54 Why marketing communication strategy
01:35 Role of communication strategy
02:41 Mission - communication objective
04:22 Target audience - market
06:01 Message development
07:05 AIDA communication model
07:31 Media in communication strategy
09:05 Money in marketing communication strategy
09:47 Measurement in communications strategy

[Jagjeetsingh-qwdy]

Valuable information, got my answere for exam, thanks

[madunikalpani]

Well explained ...Thank you ma'am.

[trendwatch]

A business needs a marketing communication strategy in the same way a football team requires a defense layout 💯

[nolubabalorulumeni]

This so informative but the music is so distracting in the back ground