How To Write A Communication Strategy?

How To Write A Communication Strategy?

The big idea needs to be blown out into the world.

Comms planning gives rigor but flexibility to move a big idea even with multiple messages.

Comms Planning is valuable to your agency and for selling the big idea - and I'll tell you why.

Continue watching to see how Comms Planning can help an idea ripple out using an example from Chase Ink - The Ripple Effect.

—————————

[hanssesanderson]

Amando cada vídeo! Que canal maravilhoso!

[LionelvonCroy]

Thanks for this great video, your tipps and explanations are always so helpful for my everyday work. Greatly explained in such a simple way!

[aa-cplz]

Can you answer one question - 'SBO's are hungry for sucess' - can you tell me how is this a barrier for people to consider signing up for Chase credit cards?

[Master.Contract.Management]

Interesting approach, I like it! Cheers

[TrollProductionsMC]

This is great, thank you for creating this great source of information

[hathanhao]

OMG thanks for the video, that helps me a lot in addressing ideas for each phase of IMC plan

[nikolaoskougioumtzis]

Love all your videos - best resource ever.

[TheLoloCynthiaShow]

Great video as always!! Julian i want to confirm something- did Chase comms start from fame driving? I am confused on if chase approached the SBO to come up with a new idea and then worked with media / influencers to blow it up? Or they found a SBO with good product and embeded them in their comms plan?