8 Brand Communication Strategy Tips & Techniques

Learn 8 brand communication strategy tips & techniques to shape your brand strategy and influence your audience.

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By the end of this video you’ll have 8 effective brand communication strategy tips and techniques.

Tip 1: Segment Your Market
Every market is made up of different groups of people which are referred to as market segments.

The people within each segment share more relevant characteristics with each other than they do with those in other segments.

Tip 2: Create Detailed Audience Personas
For each market segment Identified, you want to create a highly detailed audience persona to bring the details of that group of people to life.

Tip 3: Clarify Their Unique Challenges
What makes one market segment different from the next is not about their demographics or circumstances of their lives.

Tip 4: Agitate The Problem
When you have clarity on the challenges of your audience and the potential impact of those challenges and the pain-points and fears connected to them, you have a problem you can help them remove.

Tip 5: Speak Directly To Your Persona
When creating website copy, social posts, advertisements or any other form of brand communication, the message shouldn’t be directed at the entire market or even market segment.

Tip 6: Use Stories To Align With Their Journey
Stories are without question one of the most effecting forms of communication known to man or woman.

Tip 7: Lead With Personality
At the core of every brand should be a differentiation and positioning strategy to highlight why the customer should choose them over their competitors.

Tip 8: Use A Messaging Framework
Before you can communicate your brand effectively you need to know what your brand wants to say.

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[christopherthomas]

I've been binge watching your videos and have learned a lot. Fantastic content.

[Ludvio]

4:45 what if i have multiple audience personas?

[Pedronomiaa]

Thank You, you're helping me with my college projects.

[camilaamcl]

Great material, i studied fashion marketing and communications yet i feel like in some ways i just learned over the surface. So exactly happens with this video (at least to me personallyy) Because okay, "Segment your market" but how do i actually segment it???? "Create detailed uadience persona" how do i create an audience Persona? How do i leas with personalit?. That's the problem with marial imparted today, because it talks over the surface but doesn't actually teaches what it means to do those things and how to do it

[TheImaginaut]

Audience demographic and personality segmentation is cool but how do you arrive at a particular demographic segmentation when you just sort of know that audience from afar. Or you don't know them at all.
For instance, today I'm Creating a persona for BMW owners. How do I know their riches and personality when I personally have no experience in it and also no rich friends. Is this where we stumble ourselves to internet? How do we do thst?

[nhlamulomakhubele]

Briefly define what is brand communication strategy?