A Guide for Prioritizing Marketing Communications: Nick Scarpino at TEDxUofIChicago

Nick Scarpino is a Senior Account Planner at Google, where he works with data to uncover consumer insights within the travel industry. He has an undergraduate degree in Marketing from the University of Notre Dame and a Master's degree in Integrated Marketing Communications from Northwestern University.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

[candytourkelly]

Hi Nick, I am a marketing communications student, thank you so much for this video! It is informative yet funny. The 2 lists you have given are spot on and I am sure I will be using them in my future work!

[amvrosiosprodromou]

GREAT WORK - RIGHT TO THE POINT. THINGS THAT MANY BUSINESSES ARE NOT DOING OR EVEN WORSE, DOING THEM THE WRONG WAY.

[matsneyers]

Those 5 must haves you mention are right on. They actually even apply to companies that don't need much marketing, hence they are indeed a must have.

[waedjradi]

03:22 "When humans are faced with an endless amount of choices, this infinite amount can damage the human psyche." Sounds like what's going on today, within the World of Social Media Apps for the Youth. Nice talk.

[josephine]

Would be interesting to hear a follow-up, 10 years later, about how the 5 must-haves have changed!!

[thebeautyofmathematicstheb]

Marketing REDEFINED, Thank you Nick!🍸😉

[susandeege]

This is great information for small businesses. Thank you!

[wesrines]

Great Video Nicholas Scarpino! Helped me decide my major and with my start up! Much appreciated!

[thiagoferreira]

only came here cuz of my lecturer doing a BS assignment

[crog]

Hi Nick,
Great Talk. Is it ok to show your talk to my students for their current module in Marketing and Communication?

[juliegarner]

Nick, are you available for business seminars?  We have a group of about 70 and we are looking for a speaker in June.  If so, how can I reach you and provide more details? Thank you.

[BrandonGarcia-vjrn]

Not the nick I was looking for. At least he can chest dance to pony.

[rafardzrba]

I like this Talk. Not as good as the Shadow Boxing Talk though ;D. Scarpino/Gettys 2016: We are the Party.  #Scarpino/Gettys

[BurningstarStudios]

10:45 ... well that's awkward ...

[jasethomas]

That's not Nick that's Johnny Ace

[vm]

lol last part lost me because i have never heard of redefined.

[joanjuanico]

hi you are my new teacher why are you so handsome? can i pass my resume to you cause i want to apply as your wife .. love the speaker.. ted