Communication Strategy Example Nike

4 tips to learn from Nike Advertising

Nike is known for their great advertising, however it’s hard to know how to apply practical learnings from what they have done. However there’s lots you can learn.

My name is Julian Cole, a strategy trainer and a consultant to leading brands like Facebook, Uber, Apple and Disney. And in this video I will show you the top 4 applications that any strategist can apply from what Nike have done.

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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.

[martinzarian]

Ciao Julian, 🤌🏻 thank you so much for your content, you have a magical way to breaks things up and mould them into digestible and actionable insights! I also love your shirts collection!

[movingbeauty]

Wow, I had no idea it took 17 years to get to ‘Just do it’! I love what you said about going back to the origin story for a company. Such a good reminder of how powerful brands can be when they embrace their own meaning instead of copying or trying to be someone else.

[nickohhh]

Julian I'm just so grateful for all the lovely, juicy lessons you're sharing. Just this less-than-5-mins video has so, so much goodness in it and has given me so much to record and reflect. So thank you.

[ceeelle]

I love how you broke it down, making it easy for anyone to digest. I can't believe it took 17 years to get to "Just do it." I like how you said to explore more to uncover and simplify, I have to think about my bigger story now 🔥

[mollyholland]

Thanks for putting together such a concise and real world example of how all these strategy pieces fit together. You are a great teacher!

[brandingtransparent]

Great tips Julian! Love how you present information in simple, bite-sized actions. Just subscribed!

[francescadavis]

Thanks for always generously sharing such valuable content!

A lot of strategy stuff out there is either regurgitated or half-baked - but yours is the real deal, and you break everything down so logically! Love this - and I'm also really enjoying the Planning Dirty Course too. Worth every penny! 🤘Thank you, sir.