Facebook Ads Targeting Is Changing Forever!

Meta are incredibly busy creating new AI tools that are designed to help advertisers get better results with Facebook ads.

One of the most exciting, that is likely to be rolled out to all advertisers soon, is called Advantage+ Audience.

Now this should not be confused with existing Advantage Facebook ads features or even other Advantage Facebook ads targeting features.

This is a brand new tool that is likely to completely change the way Facebook ads targeting is done.

#facebookads #facebookadstargeting

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[shashwatpandya]

The type of leads that come out of this type of targeting are immaculate. I can't tell about sales, but I'm seeing an audience I could almost never tap into automatically ✨

[umairmir]

Reguler listener and learner here brother, keep growing keep glowing, and keep helping us!

[alexanderdewilde]

This changes the game for new agency owners who just stared out and don't have the experience and expertise

[xeryusm]

What about the quality of the leads ?

Each time that I have cheap leads, It ends up being low quality leads who dont buy. So i'm a afraid about cheap leads.

[chrisgrace]

I have used it on two engagement ads and (we only get small reach anyway) up to about 20000 is a good ad. But I have found this very easy to use and the engagement results are pretty good. Seems more link clicks too than just tire kickers. But organic still comes in at about 65% of engagement. But it is much easier to use and there are less glitches than using detailed targeting. And with the new meta ads app, it's much easier to adjust the audience as the ad runs. And as the ad runs, it provides more suggestions for you to choose who to target.

[Troid-X]

BENNN……… Two questions:

1. How's "Advantage+ audience" working out for your "Local Home-service Business" clients?

2. While using "Advantage+ audience", can we still set a "Age-limit" and a group of "Detailed targeting" options which FB should abide by while advertising to people?
Or, "Location targeting" is the only way to alter the "Audience size", and then we'll just have to blindly let FB run the ad and give away the control?

But "Advantage+ audience" is definitely proving to be an epic thing for "Local businesses" that primarily use "Broad targeting" for targeting the "Cold-audience"…

[slbdnkrmpc]

isn't that what expanded detailed targeting was doing?

[yootech]

It is avaiable for me and you can work with it just in advantage+ campaign in sales conversion
And its just awesome i cant go back to normal way you just give them your website audience and locations and age and it will take campaign to other level

[pangaea]

thanks for the content Ben! Is it better to have a lot of interestes for advantage+ to learn from or a few (or one)? Logic tells me there should be lots.

[wearlovemore]

I tried this Advantage Audience on a Traffic Campaign for an Ad (optimized for clicks) directed at women 30s-40s US, advertising womens bras... By Day 3, it was targeting a 75% male audience.😅🙄. Wondering if it will perform the same with a Sales Campaign ad?

[chrisisonadventures]

Hi, Ben. I hope you can discuss the new change where FB removed Events Priorities.

[colin]

Good video Ben, thanks. This has just popped through into my ad account today, but I will continue to use my warmer audience pools for now and add the AI for broader targeting.

[千葉大康-vt]

i'm a japanese web mareter and it's so helpful, thank you for your content

[prophetemmanuelolusolababayomi]

ive been using it and its awesome, also good for beginner

[justglowglamgirl]

It's not letting me create custom audiences manually anymore. There are suggestions available but interests aren't coming up at all when I type them in. Is anyone else having this problem?

[haroutmekhitarian]

How many days should I test the advantage plus audience?

[GregoryCampbellSwag]

Would you recommend using A+ Audience or manual targeting when you have a new pixel?

[niravganwani]

Hi ben great content as always! So now will it be a good idea to put in multiple targetting interests instead of one, so that we can guide meta more for this feature?

[MisterNobody]

Can't wait to see an update on this! Unfortunately, I still don't have it on my ad account, but I would be excited to try it.

[tidalhook]

Hey Ben, in order to expand reach to a broader audience and possibly reduce ad frequency, could one possibly include an audience that excludes the various engagers over the past say, 2 days for Facebook page engagement, IG, web visitors etc to the ad set level?