This Facebook Ads Targeting Update Has Changed Everything!

Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.

We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.

How I got here…

17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.

To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.

It takes perseverance, analysis and learning from the right person.

If you took the time to read this far, you have what it takes to crush it with your marketing.

I hope to help you speed up that journey and come along for the ride.

Keep going,

Ben

FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.

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#facebookads #facebookadstargeting

WATCH NEXT:

The Ultimate Facebook Ads Targeting Tutorial

[SoFloAntonio]

I’ve been running ads for 10 years and spent 500k on ads in a single day. Despite this, I would say your content is on point and very informative even for an expert. Your videos is everything someone needs to know about ads. Well done, mate. 👏

[sharnic]

I’ve come across your videos today and wanted to let you know I’m so thankful for you posting these. Definitely the most easy to follow tutorials

[GeorgeWatkins-cgol]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[joaosilva]

Channel always with super relevant and interesting topics and tips. for when one about the creation part and suggestions about the creative part of the Ads.

[xmptxmh]

Hi Ben, I love your videos. Very clear, funny and dynamics ! But hard to follow sometimes for no-english people like me 😅 you speak very fast !

[pabloh.]

The Mr. Bean scene while you give Meta some directions 😂 Thanks for the video, i'm working with ads and also learning from you all the time.

[DandyOh]

Thanks to your channel (and a little help from a friend) I got a job in SEA and will soon be expanding to SEO as well. Huge thanks to you Ben!

[ramirosan]

Appreciate you Ben always releasing content regarding the latest updates/changes to the Meta platform! Solid content.

[miloice]

Thanks ben. Very clear explainantios, great articulations. Subscribed to your channels.

[ConnieCatesKirkland]

Great video guys very wonderful i give it a 10/10

[GrundmanT]

I'm a new advertiser, and I've been binge-watching your YouTube videos. I'm finally ready to launch my e-commerce website. But, my question is this ... should I run an Advantage+ Shopping, Advantage+ Audience, and a Traditional/Manual campaign all at one time? I'm in the POD sector, with the average sale likely to be around $50. Thank you!!

[SelenaPutri]

The Mr. Bean video was a perfect addition 😹 thanks for the video, Ben!

[firmaevents]

I adore you ben. I wait to see ur information❤

[kassianosmelanitis]

Hi Heath, thanks for the great content as always!

One quick question: Since detailed audience is a suggestion and not a boundary, why every time we add more that 5-6 suggestions there is a notification that pops up from Meta that warns us about "Remove detailed targeting options to avoid zero Leads"?

Out of pure logic, since those are suggestions, the Leads spectrum should get bigger after adding each new suggestion, not smaller. Any ideas or thoughts about this would be more than welcome!

Best regards!

[lotfytarek]

Appreciate you Ben always releasing content regarding the latest updates/changes to the Meta platform, but could you make a tutorial about real estate audience targeting ang specifications as in Egypt we are spending billions on these ads.

[Think-about-]

You said that the audience suggestion can help with new ad accounts. If you have an established ad account, is it better to use completely broad? Can it hurt results to provide the suggestions? I have been providing a look-alike audience based on past customers. But if we have enough data in our account, would it be better to leave that off and go completely broad?

[tommygallagher]

Also - -did you figure out how to merge all engagements using their auto-placement? Big annoyance is I cannot duplicate into different interests/audiences "we built this ad custom to the xyz specific placement"

[PhuongNguyen-ocbk]

Hi Ben, thank you for your helpful videos. I ran Messaging campaigns with Advantage+ audience, i see the lower CPA but the quality of audience is not good. I want to target at people with high income, but Meta shows Ads to audience at lower income. How can i fix it ? Thank you 🙏

[tem_vremenem_v_kanade]

It’s insane that meta doesn’t allow you to restrict the audience to the levels you want.

[FalakShariq-vmts]

Hi Ben, I hope you're doing well.

I was wondering if you could offer some advice on the Business Details section in Facebook Business Manager. Specifically, I'm not sure what to enter in the "Website" field since I don't currently have my own website. Any suggestions you have would be much appreciated!