The Ultimate Facebook Ads Targeting Tutorial in 2024

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Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.

We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.

How I got here…

17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.

To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.

It takes perseverance, analysis and learning from the right person.

If you took the time to read this far, you have what it takes to crush it with your marketing.

I hope to help you speed up that journey and come along for the ride.

Keep going,

Ben

FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.

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#facebookads #facebookadstargeting

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CHAPTERS:

0:00 What's covered here
0:15 Example Facebook ad campaign
2:10 Location targeting
5:16 Audience size
7:06 Demographic targeting
9:16 Detailed targeting
13:58 Targeting mistake to avoid
15:20 Custom audiences
17:24 Your sources
30:42 Meta sources
39:12 How to use custom audiences
43:57 Lookalike audiences
49:47 How to use lookalike audiences
51:45 Open targeting
56:01 How to scale

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Of all the facebook content tutorials experts, I understand your lecture deeply.

khantminkhantmin

WOW, thank you for sharing this information! I have paid a so called ads expert thousands of dollars for training and not seen much results, I've learnt more from you here in this video regarding audiences. Thank You so much

mysticalsouls

A lot packed in this video but great contact as always. Thanks Ben.

chineloharry-brown

Probably the most in depth and actually useful video creators I've come across. This specific video created 5 full pages of notes and I could have made more. Thank you for your valuable insight and amazing presentation of valuable data and strategies, and not just hype and "fluff"

JordanLLaurie

Thanks a ton Ben! You provide hands down the BEST tutorials on facebook ads. Thanks again!

muntaseerrahman

Ha, awesome refresh after 6 years without Ads on Facebook - will come back to you when did my first tests ;)

DennisTröger-zh

@Ben, I do not comment on YouTube videos, but I would hate it if I didn't do this: thank you very much for being so explicit and descriptive without seeming like you're deliberately hounding anything.

I appreciate your openness and willingness to help.

ifiokbernard

😊you have been so helpful, just wanted to drop this here, so you know how much you are appreciated

oluwatopeliasu

God bless you for this! i adore your generosity for sharing this expensive information to the public! :) wish you the best of luck!

punniepun

Great video Ben! I love that you speak fast and straight to the point. Thanks for not being boring at all 🙂!

simple.d_vlogs

really leveled up the videos ben, looks great and packed with value

theoclough

Thank you so much, Ben, for your valuable insight. You are the best presenter! I learned a lot about Ads Targeting!

LilibethTiczon

Excellent value, Ben, you are the Facebook mentorship category KING, no doubt --- THANK YOU!

ivanmahalel

man what of lecture! Congrats for the impressive content i learned a lot. thank u!

sergiocrispim

i will say i selected open targeting at the beginning of this year in a niche market and got a sale on the first day, at the beginning of this year. But, that is just my experience. Thank you Ben. Since then, sales have been consistent with open targeting for me, in a specified market.

jinkazama