Turn OFF This BAD Facebook Ads Feature (It's Auto-Enabled!)

Meta has auto-enabled a new Facebook ads feature and it's NOT a good one.

It's probably live in your Facebook ad campaigns right now.

This new Facebook ads feature is not something people know about...

And even fewer Facebook advertisers realise you can actually turn it off.

In this video I show you what this new Facebook ads feature is and most importantly, how to turn it off!

#facebookads

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[BenHeath]

Thanks for watching guys! Let me know what you think in the comments :)

[shbmsrto]

It's like no one at Facebook advertises on Facebook 🤦🏿‍♂️

[create]

I saw my own ads last few weeks and I was wondering why the headlines, bodies and primary text was reshuffled. Now I know why. It does look very ugly. The feature was turned on by default. The steps is quite different from yours to turn that off, but glad I'm able to find it. I've been binge watching your video for a few weeks now. I love all your contents. Really helps new advertiser like me. Thanks a lot Ben. You're the awesome!

[KennethKingMarketing]

Great video.. I use FB lead forms often in my marketing. I don't see any of the tabs or sections you mention in the video on my end. Is this based on your targeting objective?

[RealDeWatch]

Yooo can‘t belief I did not know this, thanks a lot Ben!! Super helpful as always.

[blairdenholm]

Hi Ben! Will deactivating this feature be regarded as a change to the creative and wipe out social proof on longer-running ads?

[robbmcadams]

This video was very helpful in solving my placement mystery! However, I've noticed the mixed up placement has returned in the last week, despite having enhancements turned off! Would love an update if you get any info.

[DrPawfection]

Hi Ben thanks for the tips I have just started my first ads for another page I have. When I went to to turn off this personalise setting it said because I had selected standard enhancements it will be on. There appears to be no option to disable without inactivating standard enhancements.

[Natalia-zbmx]

i was wondering about this feature and couldn't decide if to turn it off or keep it on, thank you for clarifying it to me... also i wanna thank you for all the great content you put out there! I recently found your channel and watched bunch of your videos and I learned so much and started applying it to my ads and I improved a lot! Thank you so much, you're the best and most valuable fb ads creator I know 💖

[ohalpin]

Hey Ben - great content as always!!! I know you say that some great ad agency clients to start with would be services like higher-end architects, landscaping, interior design businesses etc.

How would you go about targeting customers for them as they wouldn't really fall into any interest group (ex: surfing, football, etc.) and a given person might only be looking for these services every few years

I suppose targeting people who like luxury products in a smallish area might be a starting point? Maybe home owners?

[frederickstokkelaar]

Hi Ben, my ads are already running and I paid at least 2k for them, so there is already some worthy data. If I want to change this, is it better to do this all in a new ad set or can I just change it directly in the already running ads? Thank you!

[XavierBellanca]

Great video, Ben! But I definitely need to know what are u using to edit your videos and - most important - what do you use to create mockup of the ads <3

[J_TeeG]

Yes there are some really funky combinations coming out of this feature. However I tested it on a big scale and enabled still drove a better CPA.

[JeremyGinsburg]

thanks for the video... it's 2 years later now and this didn't seem to work for me...? has it updated?

[YusufKingOBY]

This depends on the kind of advert and for which market.

I have tried this options, and while it work for some; it was just for others.

[heromalaya]

Hi, ben, great content as always.

I have a question, I am running traffic ads with multiple primary text options. How do I check which one performs the best?

[howardmathews]

Great advice. Do you have one video that summarizes all the best practices?

[monicalamport]

Video great as always Ben- I had an issue. When I turned off the Standard Enhancement (different way than you did) I could not enter a headline on my ad at all....?

[interiormonk]

awesome can't thank enough ADDICTED TO YOUR channel for all FB ads updated thank's a

[GoodfellaNell]

I agree 100% Ben! I think any good media buyer would want to know what's working and not with there ad instead of having things swapped and being in the dark about it.