New Facebook Ads UPDATE On Broad Targeting & Dynamic Ads

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Hey! If you’re new to the channel, my name is Nick Theriot

I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!

New Facebook Ads UPDATE On Broad Targeting & Dynamic Ads

In this video I cover the latest Facebook Ads update on broad targeting and dynamic ads.

I explain how these changes can impact your advertising strategy and what you need to do to adapt.

I also provide tips on how to effectively use broad targeting and dynamic ads to maximize your campaign performance.

If you want to stay ahead in Facebook advertising, this video is a must-watch.

#Facebookads #facebookadvertising #facebookmarketing

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-Nick Theriot

[Kerem.M]

POV: bro is using a new mechanism to get us excited

[jayyap]

Literally solve my biggest concern in these 2 weeks, found exactly same issue as Nick and had no idea should turn DCT off and keep the one inside main adset one 😅

[Altamash_SEO]

Great insights on optimizing dynamic creatives and ad testing! Your practical tips make scaling ad accounts much clearer. Thanks for sharing this valuable info!

[BErMuDASS]

This video is right on time! Thanks Nick.
The main issue I face with the 1 campaign DCT approach is the inability to maintain consistency in results at scale. I feel being completely at the mercy of FB algorithm and its swings. When a winning DCT suddenly takes a complete dip in less than 5 days of performing great and other DCTs aren’t winners the overall ad account becomes unstable. Isnt it better to maintain historical winners in a separate campaign with a separate budget so that at least it can cover up for whenever creatives in the testing campaign dont yield results?

[hiwoodmanindia]

You have mentioned earlier that we should create ads for cold audience where we focus on problem/desires & not much on product & price . So, can you guide that such types of ads we shud keep in main DCTOC campaigns? bcoz TOF creatives may not give conversion like sale creatives and in main DCTOC we may pause it if not show conversion...

[Altamash_SEO]

Do you have any tips for budget allocation? And how do you handle creative fatigue?

[NickBarner]

Does your strategy remain the same if the cbo / ads are in the learning phase?

[swjun]

Another GREAT video as always! but I have 2 simple questions:
1. You mentioned that you exclude 30-day purchases, do you do this ONLY in the main ad set, or also in those new DCT ad sets?
2. You mentioned that you stop pulling new winning DCT into the main ad set, and let it roll. What if this winning DCT starts to drop performance and becomes an old winner, can I pull it into the main ad set? (and start finding a new winning DCT)

thanks for your time, man!

[divalo]

Thank you, Nick, for the updates. I have some questions: 1. If I'm at $100/day and I launch two DCTs this week, but one of them isn't getting any spend, should I turn it off and replace it with a new one after 2-3 days of no spending, or should I wait until next week when I make two new DCTs?
2. What about carousels and collection ads? Should I create them in separate ad sets, or should I test multiple carousels in a single ad set? P.S. I've created carousels in separate ad sets and received the Audience Fragmentation notification.

[ahmedabdul]

Hey Nick, great video! Just a quick one - How do you do retargeting ads? Also, how do you run ads for sales and promos?

[chmani]

1st time here... The guy is great let me sub and explore your channel

[mated]

Hi Nick. Thanks, this is also a useful video! But a few things are not clear!

Question 1: Do you insert the winning creatives of the successful DCT ad set next to the main ad set creatives or leave the successful DCT ad set completely separate from it?

2. In the main ad set, how many creatives can you run at the same time? (with the previous question, you answer half of it here, but I'm curious how your main ad set creative is put together)

Thanks so much Nick! Thanks for your answer!

[martin__]

Since the issue with Post IDS how do you go about answering social comments on these DCT's when each DCT has so many combinations and its now hard to find the POST IDS so you can find the unique ad to answer social comments. Do you use any tools for answering social posts that makes it easier?

[franciscob]

Do you exclude all products purchase 30 days or purchases for that specific item ?

[shahzebkhan]

Im A/B Testing in an ad set with 3 creatives. And one performs well. When I want to test more creatives, do I put them inside that same ad set and turn off the low-performance ones. Or do I create a different ad set with the winning creative duplicated into it. And then add new creative tests in there? Please explain this A/B testing in detail for this particular method (not DCT)... Thank you :)

[highlevelliam]

How do you track the dynamic creative UTMs to distinguish which hook is winning form the batch?

[faryalgul]

how often do you make changes to your campaigns? what if the performance suddenly goes down on an ad that has been performing well for a couple of days? is it better to swift it off? if we keep it running, then how long?

[muhammadahmedch]

Hello! I am unable to add custome creative to my Shopify catalogue can you shortly explain

[alphablue]

Hey Nick - When will you start offering consulting calls?? Is the mentorship program the only option to speak with you one-on-one?

[bluemonster]

If I‘m testing designs for POD would you use 3 different mockups in the same DCT and for each design we test a new adset? Or 3 different designs in one DTC? All ads go to the collection page