The ONLY Facebook Ads Targeting Tutorial You Need for 2024

Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.

We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.

How I got here…

17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.

To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.

It takes perseverance, analysis and learning from the right person.

If you took the time to read this far, you have what it takes to crush it with your marketing.

I hope to help you speed up that journey and come along for the ride.

Keep going,

Ben

FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.

[kevinzahri]

Just wanna say ... been watching a lot of your videos lately with a focus on Facebook ads 1st ... I cannot thank you enough for making these videos. I have been setting up and experimenting and playing around with my facebook ad manager, custom audiences etc and feel like I AM REALLY IN CONTROL of my ad spending, tracking conversions and scaling my ads! If you ever need a certified review or testimonial feel free to use this or reach out. SUPER STUFF!

[thelastbrobo]

Ben's videos singlehandedly helped me completely dominate in my local market in a highly competitive industry.

[cheekyalex]

Learning how to promote my Kitchen and UPVC spray painting business locally on Facebook and have just finished watching your Facebook ads for beginners tutorial . Time to go make another brew, get my note pad out and watch another of your amazing vids! Its not easy to get a tradie with ADHD to sit down and pay attention for more then a few minutes . You had mine for the whole hour with nothing but straight talking and useful information . Very impressive work Ben! Thank you and thank you in advance for this one too.

[prashantborkar]

This tutorial is a full flegged course in itself. Cleared a lot of my doubts. Thank you.

[jonathangutierrez]

Can you add chapters to this? Would be really helpful in such a long video to have chapters

[Jzzy]

Hey Ben !
I’m a digital communication officer and just cale across your channel. The value you deliver is insane 🤯, keep up the good work mate

[tarekalhaddad]

I liked your talking speed in this video. It's usually very hard for me to cope with unless I reduce the playback speed to at least 0.75. No complaints, maybe because I am not a native English speaker, but you are still perfect, and your content is always up to date before any other.

[NathanielArbour]

Everything is clear. Brief and clear. No water. Thank you)

[Dani_ella]

You’re the best, Ben!! I’m so glad I came across your videos recently! Before now I didn’t know much about FB ads lol. Thank you!🙌🏽

[Shalini_Shakthi]

Such a power-packed tutorial! Learnt a lot and can't wait to implement them. Also as a request, can you make a detailed tutorial on Meta ad reporting metrics Ben? It would be extremely helpful.

[drjawaidiqbal]

Unbeliveble Thank you so much Ben, The value you deliver is insane,
Love From Pakistan

[leannerhodes]

You're such a great teacher. Thank you for sharing your knowledge. It made a massive difference to an event we hosted last year and as we prepare for it again this year I am extremely grateful for your openness to sharing these updates and your expertise. May you business continue to grow and thrive.

[Drunkfistkid]

detailed targeting in advantage + audiences 12:54
custom audiences in advantage + audiences 18:12
lookalike audience in advantage + audiences 48:44

[Robbo_Bladess]

Watching this is incredible for knowledge, so thankyou for that very beginner-friendly. but it also lowkey terrifies me how much meta can figure out just from what we do.

[JaxonBennett-xj]

A good lecture that will benefit all who have followed this excellent explanation.

[DavidDay-jg]

Clear and understandable, I wish there was more information like this.

[SoyElYorchAlvarez]

Hey Ben, i am in Mexico, first time here and very happy to know you and your channel, you opened my mind and blow it definitely. Question: When is the time to create all the audiences and lookalike? I never done a campaign before, i should create now? thanks a lot again.

[outsssss]

Great vid as per usual, love the long form content lately! Also, gym gains are popping 🔥

[Samir_Jm]

valuable information, you got yourself a new subscriber, thank you so much for your time and your efforts to put all of these gems together

[ChipmunkMaker]

This is extremely helpful and informative. Thank you very much for this information and tips. Valuable content