Targeting Options are DISAPPEARING!? (Facebook Ads)

Meta have removed even more targeting options from their Facebook Ads platform... but what does this mean for advertisers, and how will Facebook marketers need to adapt their advertising strategy to ensure profitable ad results?

In this video, I share my thoughts on this recent update, and discuss what advertisers need to do next.

Watch THIS video next to learn how to create high-converting ad creative:

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[leadgenjay]

Great Video Ben. It is important for Advertisers to focus more on creating high-quality content that resonates with their audience, as this will become increasingly important for ad performance with less targeting options available. Quality over quantity will be key.

[abhinavabhi]

I think full funnel approach is working better. Running awareness campaign and retargeting with conversation campaign is doing well.

[MatthewCoast]

If you're wondering, it's because it makes Meta more money. Period.

[DaneAmar]

This is honestly so annoying, I understand this works for some people but the company I market for only works in a small region in the United States and our ads keep getting pushed out of the SET region. How do I turn off this setting? Making my job 1000x's harder.

[juggernaut]

Meta is making sure to stay behind the competition. Working with Google Ads mainly but i dont see Meta anywhere close in terms of ads that need a solid targeting.
Rough interest and broad targeting that is more like "reach as many people as possible" - maybe.
But even then it seems Google isnt a bad option either.

The last few changes Meta made for targeting are just bad - and they after all benefit Meta and their profits, not the advertisers.

[janusabernardes]

I don't completely agree, meta wouldn't make change that would make it worse for us to advertise, they are simplifying it, most like so people no longer need to depend on agency and can help it themselves, also been able to spend more and not been so scared of managing ads

[Sam_Suthar]

I was doing detailed Targeting for B2B business. All of a sudden now that detailed targeting option is not showing in my ad account. I am sure that when I'll be doing this new campaign live, i am going to be getting unwanted B2C type customer which is not what i want. I want to solve this, share your thoughts if there is any solution

[omarql]

Facebook is just getting better in making more money from advertisers.

[Gunaanad]

I'm somali boy I am very impressed with this video, I request you to make a video about the advantage+ update for us, thank you

[ursulaunleashed]

Actually, Meta”s “capability” to do the targeting leaves much to be desired. One clear example of their incompetence: when left to Meta, a product directed to women was targeted to men. As a result, the team had to explain to all these failed leads why the product wasn’t for them. All around, wasted money and resources.

[RebuiltTough]

Hey man, I don't usually comment on videos... Here I am though! Could you make a video on the Intent Based Branding way of making ads on Facebook in 2024? Creating a video, getting viewers, then showing the now warm audience more videos until they get to a result like signing up to a newsletter or signing up on a new website. Thanks!

[movieinshort]

Im following your videos since the day one, first comment, recommend any advance course? Or just meta courses?

[avedis]

facebook ads are getting more expensive and are reaching really wrong audience !!!! hear me out
i have a jewelry brand, i ran advertising 10 $ per day for 4 days, the campaign was send message, because i dont have a payment gateaway on my website so there is no way to use purchase campaign option as in my country everyone pays on delivery, long story short, i received over 150 messages, and guess how many people bought????!!
NON 0 !!!!

so whats the problem ? ( btw i live in lebanon and the medium wage is 500 $, and my jewelry price is 650 $)

so only conclusion i came up with is facebook was delivering it to the wrong audience who cant afford to puchase

[OpermatShop]

My fb ad account got restricted. What do i do?

[elizamoreno]

How do I target better then? I tried an ad and tried to refine to nurses only .... I'm just getting a bunch of people who have no work listed on fb or unemployed

[davidluca]

So if we are supposed to trust Facebook's targeting, how will Facebook determine which audience to put my ad in front of, if I am not providing any sort of information to begin with? For example if I am advertising some kind of make up product why wouldn't Facebook put my ad in front of interested people as well as not interested people?

[mattmockovic]

Hi Ben, how will this affect targeting when you're just just targeting "Construction Managers". And will they work out who to target from the ad copy. SO many questions....!

[Erniepotts]

I have income target in my acct again. Does this work?

[BassPlayerAvailable]

Does anyone know what the correct CONVERSION (Conversion location
Choose where you want to drive traffic.) is for selling concert tickets on a third party website without me having access to a Facebook pixel. I don't mean my own website. Thanks

[rahulshah]

I'm unable to add my account ID in ads manager. I have added funds and also added my credit card. As soon as I'm trying to add my account ID it's asking me to make my first payment. I'm also unable to reach the meta help center. Although, I watched your video but still didn't find any solution. Kindly let me know what should I do. Please