Close High-Ticket Sales By Saying 'NO'

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How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
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A great close I've used to surprisingly astounding success: "Is there anything else you need to know before we go ahead with the order?" Closest thing to magic there is and this video reminded me of it.

MagnificentOne
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Would you be opposed to signing the contract today to secure our services?
Would it be unreasonable to ask for a 50% payment today to start the project?
Would it be out of line to suggest we finalize the contract and initial payment today?
Are you against the idea of securing our services with a signed contract and initial payment?
Would you have any objections to moving forward with the contract and payment today to ensure we can start working on your project immediately?

Sachin-at
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This is good stuff man! A good ‘no’ question I use after a pitch is “can you see any reason why this isn’t gona work for you?”

Can even follow up with a “you’re sure yeah..?” Works a treat😂

joshtwine
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This needs to be drilled into our head, as sales people

PlubusDomis
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Just read your books, followed your videos & just wanted to say thank you for your abundance, approach & totally authentic teaching which despite having had some of the best training has taught me loads and loads. Great job!

tonymazzotti
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Not me asking every girl if she would be opposed to going on a date with me after watching this!! I will admit Alex you 2X'd my dating life LMAO. Great guy.

TheBenByrne
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This is insane, great perspective. Thanks man!

VIPdanielVIP
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Chris Voss the PUA: “ Have you given up on finding the man of your dreams?” 😂😂

daphnefitbody
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Absolutely LOVED Chris’ book! NO means Yes! 😉

paproductions
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Such an awesome close! Thanks for sharing

martinmenesestv
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Hey my man really appreciate what you do could I possibly get to have a one on one work out/day to learn from you let me know the price 🙏🏽💪🏽💯

lazeaylo.
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Great lecture that's what Kriss Voss was teaching.

gco
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Would you be against going to cheesecake factory? No - Great then let's go! . Brilliant, also love Chris Voss

armanngu
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At what point do you ask if they would be apposed to moving forward today?

dannitycane
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Ok that’s meta. I was looking for Alex input on high ticket info products haha. Thanks YouTube for reading my mind.

seempaq
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I don't think this has anything to do with yes and noes but the implications that it's more work to take the opposition. And since humans like to take the path of least resistance it's easy to say no. There's also an implication of less commitment and we know from studies once you have your foot in the door it makes them feel safe and they become more willing to agree to bigger asks.

blueicer
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This man is a lighthouse on a hill for anyone trying to be GENUINELY SUCCESSFUL this man along with JB made me a sh*t ton of 💰💰💰

focus-learn-attackaccomplish
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These videos are always dense.
I feel like all Alex’s videos need multiple watches. Like watching a good movie, every time you watch it, you get even more.

creativitydad
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Loved the video, Alex. While we are talking lead gen, I have to give a shout out to Mystrika. The AB testing feature has been a lifesaver and their analytics are spot on. It is truly a blessing for those of us in sales. Maybe give Mystrika a spin and post a review?

renatasanchez
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chris voss yes never split is like my bible

rossdenham