$100M CEO teaches the quickest way to increase revenue [without more marketing(or sales)]

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[nancydickson]

*EVERY FAMILY HAS SOMEONE WHO BREAKS THE CHAIN OF POVERTY IN THAT FAMILY, I PRAY YOU BE THE ONE*

[alimonfared]

Solid one 👍 20 years old on my road to billionaire.

[IronManLifestyle]

This was amazing. Definitely need more of these. 🔥🔥🔥

[badralshaer]

Great explanation about an important topic that gets overlooked much too often. These types of entrepreneurial videos help bring the focus to where it's needed - really helpful.

[Bejomasi]

Alex gets more input in a 13 min video than some professors in a whole class. And it is way more understandable! Thank you for teaching us the way you do!

[ponderosa]

I really appreciate this. Intuitively I get that's it cheaper & easier to keep a customer than find a new customer (cost of acquisition, marketing, etc) or raise price by 4X but I never did the math. Without the math, I would lose focus and bounce from approach to another. Thanks! Business is fun.

[KenanHeppe]

I'm an actor, with a background in chemistry and a little bit of real estate experience. I've yet to build a business (aside from the computers I sold as a teenager), but I loved this video! The concept of churn is awesome. Thank you!

[thepowrcoach]

Thank you for making this video Alex! Just reposted it on IG… this video alone is worth more than many business courses! Exactly what I currently working on. Getting dialed in and really understand all numbers. So thanks for serving this on a silver platter for us! Keep been awesome and keep growing those calf 🐄

[evanfitz]

Extremely valuable information. Love the thought experiment on how to increase growth through acquisition, churn and price levers. Thank you sharing!

[tlavigne]

Wow Alex. That was perhaps my favorite video you have ever made and I have a feeling that it will have a massive impact on my ability to see my business and its potential for what it is. Much appreciated. Keep em coming.

[gerhardstols]

I love this type of content. Hopefully you have more technical videos like this to come. This video makes a lot of sense if you are selling to various clients. What metrics should you focus on if you only have a few big projects that you are working on per year.

[coledriescher]

Loved the video Alex! I am obsessed about breaking this stuff down and starting to develop a direction in which these different problems can be addressed! More videos like this are certainly welcome in my perspective!

[brandonbishop]

I have watch so many videos that you have put out and it is absolutely mind blowing every single time that this information is free. Thank you.

[ProundDad]

Alex, profound explanation. I have now built an LTV model on my Budget Forecast. Incredible stuff. Modeling the monthly cap rate (asymptote), is incredible as well, as it provides confidence. These numbers allow you to smartly drive the levers of the business (reduce churn, increase sales per month). Amazingly helpful.

[timgribble]

Love all your videos!!
Patience is a virtue
Keep them coming Alex

[bertwright]

PHENOMENAL seems like an understatement! Incredible concept made easy to understand. I'm taking a class on VC. The way you explained LTV and Churn was so much easier to understand than the really smart guys with their degrees from Stanford and Harvard. Keep providing this great content. I keep coming back for more.

[jdhfngu]

This content is gold, keep it coming!

[Latinlano]

Seriously this guy should be a protected asset for us growing entrepreneurs! Thank you immensely

[liberationtv]

Your other videos are great. I REALLY like tactical content. It provides a great balance. Thank you Alex!

[troyvanspanje]

Understanding Churn from Alex, is the most valuable thing I’ve learned in the past 20 years of business