7 Principles of Psychological Persuasion

The principles of persuasion are a set of psychological rules to influence others. In his book "Influence", Robert Cialdini outlines 6 main principles: Reciprocity, scarcity, authority, consistency, liking and consensus. He later added a 7th principle, unity. Knowing these rules can be helpful to either influence others, or to protect yourself from the techniques when they are being used on you.

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COLLABORATORS
Script: Ludovico Saint Amour di Chanaz and Jonas Koblin
Artist: Pascal Gaggelli
Voice: Matt Abbott
Coloring: Nalin
Editing: Peera Lertsukittipongsa
Production: Selina Bador
Sound Design: Miguel Ojeda

SOUNDTRACKS
A Toy’s Day Out - Shaun Frearson
Embarrassing Moment - Jack Pierce

DIG DEEPER with these top videos, games and resources:
Read the original book

Read about the role of persuasion in conspiracy beliefs

Read about how the cult Heaven’s Gate used the principles of persuasion to gain followers

SOURCES

CLASSROOM ACTIVITY
Have the class watch a sales-pitch from the movie Wolf of Wall Street, and identify what persuaded the buyer to purchase the shares.

Show Sprouts’ video on the 7 Principles of Persuasion

Watch the sales pitch again, and ask the class to identify the principles of persuasion in the video as they are being used.

Split the class into groups.

Each group will be assigned one of the principles, and they will have to come up with examples where they have seen it being used - or instances when they have used it themselves.

CHAPTERS
00:00 The principles of persuasion
00:21 Reciprocity
00:40 Scarcity
00:58 Authority
01:18 Consistency
01:36 Liking
01:50 Consensus
02:05 Unity
02:21 Understanding the principles
04:36 What do you think?
04:53 Sponsor
05:57 Patrons credits
06:06 Ending

#sproutsschools #psychology #persuasion #influence #cialdini

[holysong]

Reciprocity (by offering free samples of her product to potential investors)
Scarcity (by making her product seem exclusive)
Consensus (by making it a social thing)
Consistency (by distributing cups as a form of small commitments)
Authority (by taking help of her supplier to open a savings account)
Liking (by showing interest in her customers' affairs).

I think the seventh principle 'unity' was involved more or less in each of them.

[braincuriosities]

The examples in the lemonade story are spot on - lots of these techniques are used by marketers to sell stuff, it's super important to recognize these principles to also be able to defend from them. Either way, self-awareness and awareness is key!

[llisssss]

This is my guess:
1. Reciprocity
2. Scarcity
3. Consensus (+Unity?)
4. Consistency
5. Authority
6. Liking

[chanakyagedam]

Dear owner of this channel
I am very thankful to you for spreading such informational as well as intresting content on YouTube ❤

[Shivam-vfem]

Literally the best channel.. I request you to make next video or so on core psychology .. ❤❤❤

[죽음을기다리며]

quick easy, straight to the point and correct

[llisssss]

I'm currently reading Cialdini's book for uni- such convenient timing for this to pop up in my subscription box! The revision part of the video made me more sure of myself that I can ace the exam :3

[MindBlown_Edu]

I love the art style and time-lapse of the drawings in the video! It's persuading me to try my hand at animating my own videos😀

[TheGreatStKat]

It adds up to conning people, "buy this, regardless". The downward spiral, over the event horizon you go, for a few bucks. *_BUTT_* go insane about 'gas' (petroleum) prices. Great work! Not utterly narcissistic at all!

[sathyath]

Jane lemonade corp.'s strategy to dominate the world:
1. Reciprocity
2. Scarcity
3. Consensus
4. Unity
5. Consistency
6. Authority
7. Liking

[ShawnRavenfire]

According to Aristotle, the three forms of persuasion are logos (making a logical argument), pathos (appealing to someone's emotions), and ethos (appealing to someone's existing beliefs).

[gopikasree]

Oohhh
I can relate the very last one which should have been included as the 8th one….!!!! I don’t forget to add purpose if I need a favour from anyone… and it shows the genuinety and makes the work done🎉 People feel bad when others just ask favour without any reason

[RiteOfSolaris]

I feel like this video describes the narrow edge between manipulation and understanding, which is conveyed heavily in the art aswell.

[pacowonderboy]

thank you very much for your hard work to enlight us

[chandrajithgr]

1. Consistency
2. Scarcity
3. Authority
4. Liking
5. Consensus
6.reciprocity
7. Unity

[g.k.]

Wow this is the scary (and amazing) thing in psychology!

Like Jane is just playing “mind games” and manipulate people to buy her products. But this is how our world work. - like if you learn to use them you might be more successful.

[aditya_nagargoje]

Consistency and Reciprocity (offering free samples of her product to potential investors)
Scarcity (making her product seem exclusive)
Consensus (by making it a social thing)
Consistency (distributing cups as a form of small commitments)
Authority (taking help of her supplier to open a savings account)
Liking (showing interest in her customers' affairs).

[hemanthsaikrishna]

1. reciprocity
2. Scarcity
3.consensus
4.Consistency
5. Authority
6. Liking

[davea]

My eloquence bard Dungeons and Dragons 5e character has all of these mastered. I'm still working on them.

[Sharpshooter]

Do a Shortform summary of "Bullshit Jobs" by David Graeber please