Using the Law of Reciprocity and Other Persuasion Techniques Correctly

Have you ever felt the need to help someone who has helped you in the past? This is known as the law of reciprocity. It is one of the many different persuasion techniques that you can use to influence others.

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LAW OF RECIPROCITY

Persuasion by reciprocation is based on the law of reciprocity. It’s considered by many to be the most powerful law of human nature. Basically, it states that,

“If you do something nice for me I’ll do something nice for you. I feel obligated to reciprocate.”

For example, if we go out to lunch and I pick up the bill, you almost always offer to pay for it next time. Next time we go out to lunch, you insist on paying for the bill. There are different types of reciprocation which I will explain in the video.

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ABOUT BRIAN TRACY

Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Google+, Twitter, Facebook, Pinterest, Linkedin and Youtube.

[lk]

Study Note:
1. reciprocation: what you want others to treat you, you treat others the same way.
2. Open-minded: ask more questions and seems open and reasonable
3. Use the word "fair"
4. Agree slowly
5. Always ask something in return

[lizcuero]

Teacher Brian Tracy is so likable! I hope goodness follows him with loads of blessings. He is a very kind speaker. Thank You.

[danielf]

That's a pure technique!!No emotional words or gestures, but only comfortable voice.This video itself shows the spirit of persuasion.

[anishkhasa]

for my next negotiation, I'm going to talk and answer slowly and when reading the contract and the other party seems hesitant ill say lets come back to this later on, be prepared to pay a higher price for a deal where I can put the terms in my favour, I will be using the word 'FAIR'

[jeffrey]

I hang on your every word and practice what you preach! You have helped me tremendously and I appreciate it!

[aa]

- do something nice for others so they reciprocate
- Let's come back to this
- Agree slowly
- Magical word "fair"
- nothing for free, as for return
- price is not meaningful if you don't know the terms

This is very valuable! Many thanks!

[relationshipissueswithchrisved]

The reoccurrence of the word "FAIR " as well as Mastering the Law of Reciprocity ....Thanks Brain

[erikcampos]

I will use emotional reciprocity when I speak with someone and I will remember if I say something bad to others that they will reciprocate as well. Thank you for making this video it is very helpful and I will watch it again.

[chebbilel]

The most important this for me is to say "Let's come back to this later". Good strategy when we disagree on something.

[mugabedesire]

I will start considering the art of reciprocity in different conversations. Thank you for sharing these words of wisdom.

[toluayo]

MY BEST MENTOR AND COACH OF THE DECADE

[TessSchoendorf]

I will listen more deeply and agree more slowly. Thank you! A lot of value in this short clip!

[NorthstarAmerica]

I have never put much thought into the psychology of this subject, but I do appreciate this video for bringing it to my attention so that I now am aware of it and what to do to have more favorable circumstances.

[ogtv]

Yes! !! the word "fair"
thanks for sharing your thoughts sir Bryan Tracy!!!

[jimott]

Thanks for presenting this in a slow, methodical way. I am beginning a series of negotiations today and know that I am inclined to agree quickly so my big takeaway is to agree slowly!

[ruwansampath]

I'm going to use this in my next interview: I know how busy you're, it was a great opportunity to speak with you. Thank you very much for your time.

[samclacton]

Its always a pleasure to listen and learn from you Brian.  Sincere thanks for taking the time to share your talents.  You made me realise my children are natural negotiators playing the "fair" card and beating me down.  :-) 

[justjames]

Brilliant as usual. My takeaway from this is ..that when anybody asks for something You should 'ALWAYS ask for something in return', especially in Sales negotiations, as if you give something away without any return they'll ask for more and more, and I imagine that subconsciously your value in their eyes will diminish as well.

[seanagarrow]

Wow!!! I absolutely LOVED the price/terms information I just learned here...you are SO RIGHT! Terms rule! Thanks for sharing this golden nugget of information with us!

[xixue]

It's surprising to know the law of reciprocity is so powerful. And also the word fair is surprisingly powerful.