The PSYCHOLOGICAL TRICKS To Persuade & Influence ANYONE! | Robert Cialdini & Lewis Howes

Robert B. Cialdini, PhD is an award-winning behavioral scientist and author. He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming and online corporate training.

In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences and the National Academy of Sciences. He has over 230 professional and scientific publications. Robert Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.

Dr. Cialdini is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any organization serious about increasing their effectiveness in sales, leadership, marketing, management and communication. He is a three-time New York Times bestselling author, with more than 5 million copies sold throughout the world. He is frequently referred to as the “Godfather of Influence.”

—

I’m always on the lookout for new ways to up my game when it comes to communication and leadership, and let me tell you, this conversation BLEW my mind. I know it can do the same for you. As long as you use persuasion for good, learning and applying it can lead to a richer, more fulfilled life. And now, please join me for Episode 1,164 of The School of Greatness!
You can follow me at:

[sammo]

Cialdini’s 7 principles of influence:

1. Scarcity. At the top of the list. The fear of loss or the fear of loss of opportunity is the most motivating factor in human psychology. Scarcity is more powerful than urgency
2. Consistency. People have a deep desire to remain consistent in what they do and say
3. Likability. People like people who like them (praise). People like people who are like them (similarities)
4. Reciprocity. People feel obligated to give back
5. Authority. People are much more influenced by those who have a deep understanding and a lot of experience in their craft
6. Social Proof. People are much more likely to be influenced by you if you have credible people who vouch for you
7. Unity. Shared identity or sharing membership of the same group. ‘We’ group

[Mercurial]

People are losing by not watching this amazing interview.

[curvygirlzrock]

The key is to be genuine …
I think you can tell when someone is just trying to mislead you… in every way…
If u are addicted to giving, it’s just part of your nature to be kind.. try it.. u will like it ..😘

[bontehengelbert]

This interview is a masterpiece for anyone who wants to get into marketing, sales and persuasion. Masters Degree in less than 2 hours 🙌🏾

[m.b.boyack]

55:00 and elsewhere, classic Dale Carnegie - 'How to Win Friends and Influence People'. Great interview gentlemen. Cheers.
Principles of influence & persuasion discussed: 1. Reciprocation. 2. Consistency/Commitment 24:00. 3. Social Proofs 37:45. 4. Liking 48:40. 5. Authority/Influence 58:30. 6. Scarcity 1:08:30. 7.Unity 1:22:00. "Transcend Your Circumstances" - Robert Cialdini.

[EveningTV]

You need to know who you are dealing with for reciprocity to apply. There are a lot of entitled and narcissistic people in society these days. In my life believing in reciprocity ended up in my getting really burned by the people I gave the most to.

[AdultChildCaregiver]

I viewed this on Feb 18th 2023. The questions Lewis asked were spot on. The answers by Robert has provided the confidence to launch my business. Many thanks to both.

[tegsy]

Lewis you're fast becoming my #1 interviewer. Always to the point. Always relevant. Always ahead of the curve with your guest's. Nice job

[dt]

This is very very good and I am a professional negotiator. The key point is the one about not dismissing your efforts. Unless you respect yourself, nobody will respect you. I used to have a lawyer come into my office and blabber on and on for 2 hrs about all sorts of things, run things by me, ask for advice, tell me what sort of day she had had, etc. I would walk into her office once in a blue moon and spent 15 mins and on leaving the office I'd say "Thanks, sorry to bug you" and her response would be "Mmmhmmmm". It became clear to me that she didn't notice that the reciprocation was greater on my part than hers, because I never valued my time the way she valued hers.

[kosmokramer]

I read his first book 20 years ago then became a salesman I still am a salesman and will be till the day I die his work taught me more than anything else

[leelawatimohapatra]

We all can sense sincerity. You cannot fool people all the time. If their goal is to make some money off you and you realize you are being manipulated you are not going to fall for these bag of tricks.

[NatalieLawrence]

I’ve nearly finished reading “Influence” and it’s one of the best books I’ve ever read. Really opened my eyes to human behaviour and why I and other people do things.

[eriksenoddeirik]

I've seen a lot of videos with a lot of good content, but none of them were as PACKED with great content as this one. I took tons of notes. Came here because I searched for Robert Cialdini, and as a bonus I discovered you, Lewis. You ask great questions, and you fill in with great comments. Looking fwd to explore your other interviews. Thanks a lot for this! 😊

[Tinamaria]

“What you give away is yours, what you don’t, is lost”, Shota Rustaveli (12th century famous Georgian poet).

[BDiligent]

Cialdini has always been a gemstone of knowledge on influence.

[mihaelaclaudiap..]

Never heard of Robert Cialdini but now I'm intrigued by him! He has lots of valid point!

[MorganMindfulness]

Holy asking for advice instead of feedback. Everytime I ask for feedback even if I say please critique I always get positive answers. Looking forward to trying out asking for advice instead of feedback

[DuMaMayDewLay]

That is so funny. I do this with coworkers. I'd listen to their personal story and in return I get to vent all my frustration bc I have no friends. They are now obligated to listening me vent muahahahhah

[Mae.]

I'm a giver, and not that many people that I've known or know actually give back. There are much more takers then give backers!!

[cindylynnhanna]

I wholeheartedly tell you this!!! Your podcast makes my life better and my relationships so much richer and your transparency is very admirable and I aspire to be more and more transparent myself and have a growth mindset. Everything you share is fascinating and always just what I need to hear. I share your podcast to all my employees and friends and family. Thank you 😊