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Robert Cialdini - 7 Principles of Influence Explained
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Robert’s seminal work Influence: The Psychology of Persuasion is a classic in the field and was Charlie Munger’s number one favorite business book. He was also taught marketing, business and psychology at Stanford and Arizona State University.
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00:00 Robert Cialdini Influence expert & psychologist
1:31 Seven Principles of Influence
21:16 Most misunderstood principle
22:45 Apple case study
28:18 Influence & modern influencers
36:40 Cult indoctrination
40:26 Designing AI to respect human agency
43:50 Persuasion for venture capitalists
53:04 Charlie Munger
55:16 A conspiracy theory Robert believes
56:49 Robert’s take for common bad advice
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Guest Socials:
Host Auren Hoffman Socials:
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