Robert Cialdini - Mastering the Seven Principles of Influence and Persuasion

Today’s guest is Dr. Robert Cialdini’s who’s foundational book Influence is one of the most influential business and psychology books of all time, selling over five-million copies worldwide and one Sean has said is one of the most important books he’s ever read! Dr. Cialdini is out with a new, fully updated edition, Influence – Revised and Expanded: The Psychology of Persuasion

Dr. Cialdini is also the author of Pre-Suasion and the seminal expert in the fields of influence and persuasion. In Influence, He breaks down the 7 universal principles of influence, so if you want to be the first to learn what those are keep listening!

EPISODE TIMELINE:
Intro (00:00)
Transitioning Into Social Psychology (04:15)
Researching Real Influence (07:20)
Pre-Suasion (13:15)
The Impact of Generosity (16:42)
The 7 Principles of Influence (19:21)
Adding Unity as a Principle (33:30)
Ask for Advice, Not Opinions (38:11)
Post-Suasion (43:00)
Foundational Resources (47:30)
Decision Making Shortcuts (53:51)
Robert’s Interview Choice (57:00)

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[HerrNiclas]

Fun fact or not. CIA uses his courses in some of their classes.

[Discovery_and_Change]

1:39 that's where your strength is and what you like
2:03 follow your passion that you're good at

[alexb]

A great interview. Robert is so energetic at 76yrs old. He has such clarity on how to be influential and persuasive. His recall in scientific research is top-notch.

[samboulton]

That was a brilliant episode Sean. Dr Cialdini's authenticity and passion really come through. Much credit to you too.... good questions draw great responses.

[TheAffirmationSpot]

Long-time Cialdini fan. GREAT interview. I’m a new subscriber.

[tuckert]

You don’t always have guests I’m interested in, but when you do it is awesome

[ekowitaly]

Good interview, I will re watch Again and share.

[HoyleBarret-pe]

Gonzalez Jessica Walker Linda Jackson Mark

[phoneaccount]

@ 28.52 - this was the reason why I was searching you tube and explained so well as it wasn't in the book bolman and deal. Great to hear from the theorist himself and what a unique way to explain for me to remember forever.

[htetaunglynn]

this interview is really great.
Good questions and great answers with examples

[freeshipping]

With just knowing this..only this...this is all of lifes interactions. Build anything off this & you have gold. This is pre\post information. U cant, not! see the world different IMO.

[rajawimalaratne]

SOME IDEAS you give are inauible>>asyour voicee it stressful to listen to

[juliand]

Once I read his books I fell in love with the 7princples of persuasion. Sean do you know the of the books behind Dr. Cailidini. If so, can you please let me know what they are called?

[artysri]

Excellent interview, well informed questions.

[jelisof]

I will incorporate this in my business.

[florianbernard]

I found Cialdini very clear and calm! I believe the man has a transcendence for the human behavior, it's such a pleasure to listen to this guy.

My only advice is for the interviewer: I really don't know what do you think you are doing with the camera but, everything - eyes, smile, even the way you speak - seems to be a construction that, and I say this kindly, no one will ever buy. This construction makes you appear as (forgive me) a psychopathe or something...

I detect a very huge fear as I see such energy wasted in showing this construction, this mask. You may dig a little bit with someone to resolver this. I mean once a week I go myself to talk with a psicologist, since I discovered it feels really good to share what I consider the unsharable shit I got upstairs... If I'm wrong, just ignore me!

Anyway your questions were interesting and pernitent! I wish you the best.

[freeshipping]

Best sales master ever in the history of humans. IMO

[bobadams]

Very informative. Very enjoyable. Many thanks Robert.

[zeropain]

Great questions and new things that Robert said that aren't in the book - so this is valuable!

[ograro]

Go directly to the point!!!@! You wadted my time!!!!