Learn Brand Strategy In 17 Minutes (2023 Crash Course)

In this brand strategy 101 course, you’ll learn brand strategy fundamentals, process, framework, elements and deliverables.

✅ FREE PRO BRAND STRATEGY BLUEPRINT:

This 2023 crash course and brand strategy presentation will give you the foundational principles to building brands using creative strategy.

Specifically, we'll cover:

👉 brand strategy fundamentals
👉 brand strategy framework
👉 brand strategy process
👉 brand strategy deliverables

You’ll discover important brand strategy questions to ask your clients, why you need a brand strategy and brand strategy deliverables including audience persona’s, competitive analysis, differentiation strategy, brand positioning, brand personality, brand messaging, brand storytelling and more.

Finally, you’ll discover the 3A’s of brand growth and learn a robust 12-step brand strategy framework.

0:00 Learn Brand Strategy In 17 Minutes (2023 Crash Course)
1:26 What Is Brand Strategy?
1:58 Brand Strategy Answers Important Questions
2:49 Why Do You Need A Brand Strategy?
3:56 Why Is Brand Strategy So Important?
5:11 What Is A Brand Strategist & What Do They Do?
6:16 Brand Strategy Elements & Deliverables
8:17 Brand Strategy Framework
8:58 #1 Uncover Your Core
9:19 #2 Develop Your Buyer Personas
9:46 #3 Weigh Up The Competitive Brands
10:14 #4 Forge your differentiation Strategy
10:37 #5 Define your strategic market position
11:06 #6 Align your brand archetype
11:33 #7 Shape your brand personality strategy
12:03 #8 Find your brand voice and tone
12:34 #9 Define your brand messaging framework
12:59 #10 Craft your brand storytelling framework
13:38 #11 Design your brand identity system
14:33 #12 Define your marketing plan
14:40 Beyond the brand strategy framework
15:09 3 A's of Brand Growth
15:12 Awareness
15:31 Adoption
15:48 Advocacy

#brandstrategy #Brandstrategy101 #Brandstrategyfundamentals #Brandstrategyframework #brandstrategyprocess #brandstrategycourse #brandstrategytutorial #learnbrandstrategy #branding101 #creativestrategy

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[louisbouwer]

I am an innovation consultant who had to create a brand strategy for several startups, the suggested "brand strategy framework" is almost exactly aligned with the conceptual framework I developed for myself.

[LadyGuin]

I'm a designer by qualification but over many years I've become a self-taught jack-of-all-trades for my clients when it comes to brand and communications. I've always found brand meets marketing meets business strategy very complicated and most often unnecessarily so. I developed my own hybrid approach but still - even though I have been consulting on these issues for years - I have continued to feel confused by the plethora of different frameworks. I find your approach brilliant in how it distills the process down to logical and reasoned aspects that I can easily communicate to my clients in a way that makes business sense, devoid of buzzwords and confusion.Thank you

[evabeatrix]

As a brand marketing practitioner, this course is amazingly simplified in a short time to get the helicopter view of making brand strategy. I find it easy to digest and look forward to a study (brand) case. So many times I found confusion about brand and communication approaches, learning from one brand to another, which left me focusing on the marketing plan rather than the foundation. Thanks a lot, Sir! this is GOLD. I learned a lot. Looking forward to the brand example. New subscriber here ;)

[edgarasbobrovas]

00:00 Brand strategy is a long term plan for building reputation.

02:06 Building a brand requires a strategy to connect with the audience through human engagement.

04:01 Brand strategists devise a plan of brand expression that will shape audience perceptions.

06:21 Developing a successful brand strategy requires a clearly defined framework.

08:27 Follow a brand strategy framework

10:37 Developing a strong brand personality is key to resonating with your audience.

12:47 Craft a storytelling framework and define your marketing plan to understand your audience

14:52 Building a brand requires awareness, adoption, and advocacy.

[kaylamccormick]

Wah, as a visual designer, I start my design process out with so much of what you have just touched on without realizing I was building strategy. It's a TON of upfront work and can be hard to explain to some small entrepreneurs who just "want a logo" that these things are incredibly important before figuring out a direction for their visual identity. So many come back to me after the fact saying going through defining many of these points has helped them understand their business so much more. It's definitely a value added to MY process that I probably should be highlighting more as a service. For my personal design business, I have found so much value in this video - time for me to rethink my offerings and prices! :) Consider me a subscriber!!

[Eugene.Berezin]

Love what you said that brand is way beyond logos and visuals.

[williamtendo]

This is exactly what I was looking for, your clarity in explanation walks the talk of what you're saying and now your branding course in my brain is now synonymous with a 1 stop guide to branding content.. Thanks for this and looking forward to more of your content and deep dives. #UgandanFan👌🏽💯🇺🇬😊

[SharonNgugi]

As a branding, communications & marketing specialist this was such an insightful masterclass!

[annafilou]

This was a great and truly informative video! Well shot too. 👏🏻

[itsrihsi]

wow. what a great video! so much useful information packed in such a small time frame! 💯💯💯

[JWinston]

So I’m a brand strategist and what you’re saying is absolute GOLD! I can’t wait to take your course! The more knowledge the more power! I’m so glad I found you! TY!

[panosp]

Thank you so much for this insight - taking notes furiously! 😊As a sign maker and packaging manufacturer may I add @ 7:04 two visual categories which may also be of importance: signage identity guide and packaging concepts. Cheers and keep up the great work . Thank you

[NukeIt]

As Head of Brand myself, im curious to gear your thoughts on how to approach an already established b2b2c business(20 years) with multiple different products spanning multiple industries - around 10 products across 8 different verticals, which can all be purchased/used independently but equally all have multiple USPs per product that make them unique within each industry. All this across multiple geographies and cultures, too. For me the best solution here is to tailor the messaging to each of these million audiences and follow the same comms channels with small tweaks over time once the data shows results. Keen to hear your thoughts of possible

[abdulbacar]

This guy knows what is talking about, unfortunately, I can join his training because its to expensive for me. Maybe one day.Keep going

[adityaagarwal]

Just discovered this channel. Loving your content already.

[mariaemeliano]

The best and most comprehensive video I’ve ever seen about Brand Strategy.

[realjgerard]

This was right on time. Thank you for taking the time to create this video. Subbed. 💯

[evadesignagency]

I'm very grateful for this video! On a mission to learn brand strategy and there was a lot to learn here. Thank You!

[queensolidsbiblestudy-]

I'm looking for a 'Brand manager' all i can find on yt is How-To be a Brand Manager. Where do I find a Brand Manager

[syednoorshah]

I loved the amount of value you gave. Thanks man💫