10 Key Elements Of Brand Strategy

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No two brands or brand strategies are the same.

But there are a series of common brand strategy elements that are most commonly used by brand strategists around the world

They elements include

- Purpose
- Vision
- Mission
- Values
- Positioning
- Personality
- Voice
- Story
- Heritage
- Tagline

Each of these elements can spearhead a brands overall strategy or work as part of a team of strategic components.

What combination of elements will you use in your next strategy?

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