☕️ how I became a brand strategist and how you can too ✨

"How'd you get into branding?" "what's it like as a brand strategist?" Knowing brand strategy is a hard industry to understand from the outside and seeing as there has been a lot of requests💬 on LinkedIn for coffee chats, I thought I'd film this video as a way to answer the basic questions at scale.

This video is intended to cover the basic questions that I get from graduates and professionals that are looking to break in/transition to this industry. If there's any other specific questions, please feel free to leave a comment and I'll be happy to answer! ☺️

⭐️ about me: I always start of my interviews by saying my curiosity is what led me to brand strategy. I have an undergraduate degree in information management and a masters in Integrated Marketing Communications from Northwestern University. I didn't really know what field I would go into before I discovered branding, but when I found branding I kind of knew this was it. I'm now on my 4th/5th year as a brand strategist.

❣️connect with me!
ig: @krisliuliu

end screen background photo creds 📷: 我的瑜💛

00:00 intro + background
01:10 what drew me to brand strategy
02:00 different types of strategy
02:45 differences at a brand agency?
03:59 my team / who I work with
05:07 most memorable project
06:15 skills to highlight
07:39 branding resources
08:34 tips on applying
09:29 closing thoughts

#brand #branding #dayinthelife #dayinmylife #dayinmylifevlog #marketing #agency #strategy #advice #career #careeradvice #careerguidance #careerdevelopment #brandstrategy #品牌故事 #品牌行銷 #品牌設計 #品牌形象 #品牌定位 #品牌 #品牌故事

[estellaallegra]

Thank you for making this video, it was incredibly helpful 🫶

[xenatanu]

Hi
Thank you for such an insightful video. I have been working in many diverse advertising fields in my 4 year career like social media strategy, content writing and client management. And have recently landed a brand and content strategy role where I am still trying to define the nuances of my field. Your video is really helpful and will assist me in shaping my career in a better direction!

[meganiles]

Hi, thank you for filming this video. I didn't know there were multiple types of brand strategists. Fascinating field!

[Talenteddolphin]

國內比較少見的職業
好高興妳找到自己喜歡的事情
把興趣做成職業是最幸福的吧🤩

[ariana]

Thank you so much for paying it forward with this video. this is extremely helpful!

[wesley-digital]

Super helpful! I'm new to brand strategy so this video was really informative and value, thank you!

[Eugene.Berezin]

Love the coffee chat.
What do you like the most about branding and marketing?

[sriyanipremasiri]

Can you please recommend me a online course to learn branding?

[sarahmindlin]

Great video! What do you suggest for someone who wants to make a career shift into Brand Strategy (specifically Brand Creation) but doesn't have a traditional degree in marketing or a similarly related field. Thank you!

[antonellaibanez]

What did u study to become a brand strategist?