What Is Brand Strategy And How To Do It (Step 1)

What's brand strategy? How do you do it? How do you help your client reach their goal? What're the 7 questions you need to ask?

In this video Chris explains to Stanley Świątkiewicz, Partner at Divante Advisory, what brand strategy is and how to do it with a client during one of our Pro Calls. Chris also shares the 7 questions that he asked in order to perform strategy during the roleplay with Stanley.

The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever

These 7 Questions Will Change The Way You Lead Forever

Check Stanley out:

00:09 - Brand Strategy explained
1:06 - Chris does strategy with Stanley
6:21 - The 7 questions you need to ask
8:49 - What does Chris do if his solution doesn't work?

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Host: Chris Do
Content Director: Matthew Encina
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster, Ricky Lucas, Jona Garcia
Social Team: Elle Money, Alex Burlui
Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic

[NomadOverNormal]

I had a sales call within an hour after this video premiered, and I used this script.

I closed a $5, 000 deal. First one of the month. Wow.

[viclipsey]

This is digital marketing strategy, not brand strategy. Your helping him convert online, which is GREAT. But brand strategy is defining, building and managing the collective story that exists in the heads of org leaders, employees and customers. Why people buy -- and hopefully that answer is based on solving a customer problem. Jimmy John's and Mod Pizza both saw a need for faster lunches in business districts. But they each solved it in a unique way. A 7-question script doesn't do brand strategy, but it can help a consultant follow-up with more relevant questions once the brand engagement begins.

[ThisDesignLife]

"Let's make this quantifyable" - This is something more of us should be doing in our client conversations.

[MattVorn]

The way Chris breaks down the psychology of business is simply mesmerising. So inspiring as an entrepreneur!

[brothersvanhees]

Chris' confidence in every scenario is what shows he's an expert. It comes with experience but he really knows what he's talking about all the time

[dfnkmedia]

Can we just call Chris the god of brand strategy? I've been following him for years now and he's basically changed my mindset...i literally speak to clients, ask them tough questions and tell them to go think before they answer those questions, and when they come back to me unable to answer, they just say...." man now i understand your job, you're a professional...take my money lets do this" i love that. i owe you alot chris.

[ShaudaySmith]

i had to watch this a couple times in a row to fully take in what was being said. There was a lot and it's all so important.

[marcusdumaresq-lucas]

This has been really helpful as I am starting my career in the Design Industry as a Brand Designer. Thank you the Futur!

[tobiakinyele]

Lol. Who's giving a thumbs down, it hasn't even aired yet.

This will be worth watching

[isamsodien]

Literally, like literally, the exact same problem I was having! I love strategy, it turns me on, but I am still quite new to the game. I knew I needed to learn how to ask the right questions, I just didn't exactly know what those questions were. I picked up a few here and there on this channel, But then I didn't know how to structure my questions, and then Chris sends out a notification on Linkedin about my issue, linking to this video. Its freakin perfect timing. I really learnt a lot from this short video, it was exactly what I needed in my journey to become a brand strategist/designer. I look forward to the next video.

[anuragbose]

I love the way you ask the questions Chris. That reminds me a lot of the book "The Coaching Habit". It was wonderful seeing what I learnt put into application here.

[themichaelgraeme]

How to tell when you've provided truly valuable content?

Have viewers like a video that hasn't aired because they know it's an opportunity to learn!

[modjaffamodjaffa]

Chris, I always enjoy your slides, they're an example of how to do it right, for the rest of us.

[JoyceWSolomon]

Chris, you have inspired me to actually start my own YouTube channel where I’m helping entrepreneurs. Thank you

[slyasassin]

Thank you for breaking this down! These questions are essential!!

[davidp]

I'm not a creative in the traditional sense and I love this!

[tumiseroka]

I love how you guys present things slow learner bit I'm getting there

[AddieBaddi]

Such a good video! Because of The futur I was able to land a sale for a brand identity design higher than I ever thought I could before your channel 🙏🏾 thank you!

[gokmenkarci]

Although I loved the main focus of this video, my favourite part of this was probably, "DON'T CHARGE BASED ON TIME, CHARGE BASED ON RESULT".

I read this in another light, that is, I see it as "designer and client relationship". It shows the client that you are willing to give the time to get the result they want. Not just do some quick job, make a quick buck and see ya later...

Thank you @UC-b3c7kxa5vU-bnmaROgvog ...

[TNTullis]

I need to finish that book. It’s on my nightstand. I loved the podcast episode Chris did with Michael.