10 Brand Personality Examples [To Inspire Your Brand Strategy]

Discover 10 inspiring brand personality examples from the world’s most loved brands to inspire your brand personality development and strategy.

Brand Archetypes [The Ultimate Guide] link:

#brandpersonality #brandpersonalityexamples #brandstrategy

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By the end of this video, you’ll have seen how 10 over the most charismatic and most loved brands in the world use brand personality and characteristics to connect with their audiences through human emotion.

The brand personality examples include:

Lego
Alfa Romeo
Dove
Nike
Lynx / Axe
TOMS Shoes
Mercedes Benz
Coke
Ikea
Apple

The examples outline how each brand leverages human characteristics and personality to engage and resonate with their audiences.

We’ll uncover each brand's visual identity style, language, tone of voice and characteristics used throughout their brand communication.

When you sit down to develop your brand strategy and personality for your brand, review this video and take inspiration from the most loved brands in the world.

0:00 10 Brand Personality Examples [To Inspire Your Brand Strategy]
1:46 Personality Example #1 - Lego
2:52 Personality Example #2 - Alfa Romeo
4:01 Personality Example #3 - Dove
5:04 Personality Example #4 - Nike
7:11 Personality Example #5 - Lynx / Axe
8:03 Personality Example #6 - Toms
8:58 Personality Example #7 - Mercedes Benz
10:27 Personality Example #8 - Coca-Cola
11:19 Personality Example #9 - IKEA
12:05 Personality Example #10 - Apple

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[tshepokhalimane]

I just discovered this channel yesterday and I've already written down so much notes. Already applying the knowledge too. Just the type of quality niched content I needed. Great job!

[coreynguity]

I'm familiar with this content, but the way you explain it is simple and relatable! Super helpful. Well presented!

[ckowin]

Your channel is phenomenal, Came across it a few days ago and the knowledge shared is priceless. More power to you champ! Love from the Island of Sri Lanka!

[jessicafiasco]

Wow! This helped me so much. I love how you broke it down in this way. It really helped me to understand better. Thank you

[muhjidinmusinbegovic]

As always, great content! Thank you for your dedication. I’ll recommend you to others.

[hasman]

I like the way of presentation .. Thank you

[ananyatripathi]

what is the difference between brand language and tone of voice ? Also what exactly are brand characteristics can you help out with that one ?

[hfaria]

These were joyful 15 minutes. Very useful information and well made video/content. Thanks. Liked and Subscribed.

[lukethelen]

Valterri Bottas [f1 driver] was huge for Alfa Romeo's brand

[lukaszzieba]

Thank you for the great content videos!

[charmaineleong]

What do you think about Jennifer Aaker's Brand Personality concept to establish the Brand Personality?

[mokettahamilton]

This is GREAT INFORMATION!!! New subscriber here! ✌🏾

[TourmalineFilms]

Great video and well broken down examples.

Wouldn't you say that brands have always spoken to consumers in a human way though?

Coca cola has been communicating happiness for years as have many other brands which connects to us as humans with emotional based tactics.

I don't personally think much has changed but curious to hear your perspective. Please provide examples if so of what has changed.

[samarrashed]

i really like your channel and what you're providing, however for this particular video, i would prefer examples of brands from the same industry to understand more how they differentiated themselves in that very busy market like Mercedes with BMW and Jaguar or Nike with Adidas and puma and so on

[melissaduplooy]

Great video

Of these examples - which one is the Magician?

[bdpatton]

"Nike", such an EU pronunciation... in the states (as you know) we call it "Ny-kee" ;) love the content keep it up

[lazy-gyal]

When I hear "coke" I do not think of happieness.
I think of a certain substance that may lead to a crazy evening though... 😗

[SillyKoala]

Thank you for this video, I learned so much!

[miguelfucungo]

I'm looking for his articles does anybody know where to find it

[khaojaimuaythai]

Hi, I have a question on about this video. The Personality traits that you've listed for each brand. Are they based on your own observations or have they been sourced from the brand itself?