How To Create A Brand Strategy [Proven 14-Step Framework]

In this video, I’m going to show you a 14-Step brand strategy framework used by some of the biggest and most loved brands in the world to build their strategic brands.

#brandstrategy #createbrandstrategy #brandstrategyframework

✅ FREE PRO BRAND STRATEGY BLUEPRINT:

So you’re building a brand, you want to do it right, so you want to know how to create a brand strategy right?

This framework will show you the exact steps that you need to take to build a strategic brand to connect and resonate with your audience on a human level so they choose your brand over your competitors.

Each and every step represents a critical phase of the brand strategy development process and brands built in this way have a huge advantage in the market.

By the end of this video, you’ll have a proven formula for success that you’ll be able to use to build strategic brands for yourself or for your clients.

Want to dive deeper? Check out the full article below.

0:00 How To Create A Brand Strategy [Proven 14-Step Framework]
1:40 Step #1 - Develop Your Internal Brand
2:30 Step #2 - Define Your Target Audience
3:08 Step #3 - Map Your Market Landscape
3:47 Step #4 - Uncover Your Market Position
4:33 Step #5 - Shape Your Brand Personality
5:31 Step #6 - Identify Tone Of Voice
6:29 Step #7 - Develop Your Messaging Strategy
8:04 Step #8 - Craft Your Brand Story
9:01 Step #9 - Develop Your Name And Tagline
10:24 Step #10 - Design Your Brand Identity
11:44 Step #11 - Craft Your Brand Collateral
12:34 Step #12 - Devise Your Brand Awareness Strategy
13:46 Step #13 - Launch Your Brand

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[jimhopkins]

I've been an advertising and marketing professional for nearly 30 years and I have to tell you that I have never seen a more rich and concise presentation on brand creation. This is many years of study and about seven texts distilled into a 17-minute video. This is literally all you need to know to develop a successful brand strategy. Actually doing it is another hill to climb... Bravo, sir.

[Bavubuka]

1 - Develop your internal brand. Purpose, Vision, Mission, Values. This comes from the leadership of the brand.
2 - Define your Target audience. Demographics, psychographics, their emotions, pains, dreams, desires, fears etc.
3 - Map your marketplace landscape
4 - Uncover your market position
5 - Shape your Brand personality. What you say and how you say it.
6 - Identify your brand's tone of voice.
7 - Develop your messaging strategy
8 - Craft your brand story
9 - Develop your Name and Tag line
10 - Design you Brand Identity
11 - Craft your brand collateral
12 - Devise your brand awareness strategy
13 - Launch your brand
14 - Analyse Optimize Evolve

[meganjayne]

I've been struggling with my niche / message / market fit for years and have spent a small fortune on "courses and experts" to help me, to no avail. I've learned more in binge watching your videos in the last week since finding you then all of them combined. Thank you from the bottom of my heart for sharing your knowledge, insights and passion on this topic 🙏♥️

[UnrealTournamentIII]

I would also specifically add "Analyze & Adapt." As in measure data, page views, social media engagement, clicks from newsletter, customer satisfaction etc. Try to integrate that into a dashboard (there are different services for this, like PowerBI etc.) If necessary adapt your strategy.

[kievinay]

Anything I've learnt? There are 14 steps of things I've learnt! I'm a motion designer and have been self employed for 6 years now and as you said, I knew a brand wasn't just a logo but not to this u derstanding. This was so valuable and helpful to learn. Inspired to learn a lot more about each point! Really grateful that you made this vid. Thank you.

[thomastalksabout]

Great videos, straight to the point, you rearely see this nowadays. Everyone thinks that dropping 3 tips that everyone already knew and then talk 15 minutes about their services and courses is the way to go, so this channel is really refreshing, thanks! New sub!

[donjtrump]

Man your videos literally uncover paths in my brain and helps me understand where I'm headed with my business it's crazy, exactly the content I was looking for.

[fgtseou]

Great video! More content in 17 minutes than I ever hoped for!

[joemanojlovic]

You really know how to put a message together with your words. Great video man 3 years later!

[vglab]

Man ur content is a treasure for free, i can't wait to afford ur masterclass

[robertbibong]

This channel is going to blow successfully! The knowledge we gain from listening your videos is priceless!

[shellymayers]

I loved this format of delivery. Very digestible for everyone.

[godwin_njoroge]

Wow, this was a priceless session man. So inspired to save up for the masterclass

[paulinemorare]

Thanks for a complete list of how to grow my business brand. It's interesting and educational.

[SevSevvSevvv]

I have an interview coming up for brand strategy research position.. I got the research part but needed some brushing up on branding and I must say .. this was EXTREMELY helpful and concise. Thank you so so much!

[yourcreativeleader]

Dude - you don't stop and are so clear on this sh*t. Well, well, well done. Providing me a ton of value and your style and how you break it down simply, is some of the best I have ever seen. Keep it up!!

[cassa]

You gave me clarity, so grateful for this video.

[stephenrobertson]

Thanks for this great information, you deserve to present this nationally and internationally to live audiences.

[mpgraphix]

So grateful to have found you. I am freelance designer exactly at that point of inflection where I have realized I have ignored Brand Strategy completely 🤯 I am honestly scared but I will make adjustments to my game. Question: how do I go about “convincing” clients that Strategy is important. As you say, they normally go for a Brand Guide a the most. Thanks so much, I am officially a fan 👊

[giaenergia]

I pray for your omnipresence on the internet Stephen!! 🙏❤️👍👍👍