How to build a brand in 7mins | Gary Vaynerchuk

As marketers, we've been doing it all wrong. Here's how to get it right.🚀

Most brands miss the mark. They chase tactics instead of understanding the customer. Don't be one of them. @garyvee reveals the ONE thing that will transform your marketing: empathy. It starts with asking, "Will the person on the other side actually like this?"

Most brands are struggling to reach customers today. They rely on outdated assumptions and yesterday's tactics instead of focusing on the consumer. This lack of empathy is why so many companies fail.

Gary Vaynerchuk, CEO of @VaynerMedia believes there is not enough emphasis on the actual consumer in marketing. Brands need to start caring and respecting people's time. The question you should always ask is "Will the person on the other side actually like this?"

Gary shares strategies for connecting with your audience in an era of short attention spans and information overload. He explains why listening is the number one strategy before you start talking. Social media provides invaluable consumer insights - pay attention to what people are complaining about. Tell compelling stories that come from the heart.

Success requires patience and a long-term vision. Build trust and a reputation over years, not days. Ironically, focusing on leaving a legacy versus short-term results will lead to greater profits because you'll build a stronger foundation.

Stop chasing tactics. Start with empathy. Let us show you how to transform your marketing by truly caring about your customers.

#BrandBuilding #MarketingStrategy #DigitalMarketing #BrandStrategy #MarketingTips

Timestamps:
0:00 - Why businesses miss the mark on the customers they're trying to reach
0:59 - The importance of caring about the consumer in marketing
1:59 - How to connect with your audience through listening and empathy
3:21 - The power of social media for listening to consumers
4:11 - How storytelling has evolved in the digital age
5:21 - The importance of patience in building something meaningful
6:42 - How to measure the success of your brand

VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance.

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[rasalresid]

I think that the most important thing is to have some kind of strategy (for me it is using some boosting tools, like a little bit of famester from time to time). It works wonders for me so far.

[xdzyvlm]

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[sipunpadhan]

Adrian Ruthnik's expertise in mobile security has resolved critical issues for us, ensuring our data remains protected. Their advanced solutions address our unique security needs.

[durandondemand]

A brand, at it's purest form, is empathetic to the customers they are serving. It starts with empathy. Great video Gary & team!

[intotheoverlap]

Definitely need more interviews that bring out this side of Gary!

[sarojzoobe]

Their dedication to restoring integrity in the hacker-for-hire industry is evident in every interaction we have had with them. Adrian Ruthnik is committed to ethical and effective hacking services.

[ShirnathChaudhry-kqcy]

Adrian Ruthnik's proactive measures have significantly enhanced our cybersecurity posture. Their dedication to protecting our data is evident in the comprehensive solutions they provide.

[happyinsides]

Woooo!!! Empathy, love, compassion, understanding and time... To value someone's time.. <3

[MrSuperProtein]

The measure of building brand was based on the fact “I had to spend less money on advertising every yeah but was achieving higher sales every year”. Word of mouth and reputation was carrying the business 👏🏻 This is a masterclass piece of content, thank you!

[wealthlifejourney]

Of the thousands of messages by Gary that Ive listened to over the years, this is the most profound of them all - packed into 7 minutes. Thank You Gary for helping us become better at listening. You are teaching us how to respond appropriately in our marketing to ultimately improve our responses to how we meet the needs of the person speaking. 🙏🙏🔥🔥#grateful #rolemodel

[rleung]

4:58 Told From The Heart In A Pure Form

[averyakkineni]

One of my favorite Gary videos of all time!

[InstaOmry]

It's a pleasure listening to you Gary thank you!

[zhorina]

I'll probably watch this to start my day everyday.

[nicholaspenrake]

This is the best video I've seen you do Gary. As a senior copywriter, I so relate. I work for people who so often pushback on creative ideas with the equivalent of, That's we do things here. i.e talking to their customers like a robot. When a company gets big, it so often loses sight of human values like empathy.