How to build your Brand (literally what I did)

Today I dive into building brand!
What is brand, how to brand and why it's important to brand.

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Ryan Serhant is one of the most successful and well-known real estate brokers in the world. After a decade leading one of New York City’s top-ranked real estate teams, he founded SERHANT., the first brokerage designed for the marketplace of tomorrow. In addition, Ryan is an entrepreneur, producer, public speaker, bestselling author, and star of multiple TV shows.

SERHANT. Studios is an in-house marketing arm and production company for Ryan's real estate and television endeavors. To date, content produced by SERHANT. Studios averages over 100 million impressions per month. The media arm has helped grow SERHANT. into the most-followed real estate brand in the world through Ryan's YouTube channel, the Facebook Watch show Unlocked, and the first-of-its-kind real estate media network, LISTED.

[cleoclaus]

“They don’t want to watch the news. They want to watch the news from me. From my perspective.” That clicked so much with me on the concept of branding. Thank you for this bit of insight.

[lynnscadden]

You definitely have a certain genius for understated self-promotion…. Most people do not have the ability to identify and codify those aspects of your personality that you seemingly take for granted. You really are an exceptional human being Ryan!

[amecua]

As the son of a newcaster, I worried back in the day when the internet was taking jobs away, that the next career on the chopping block would be my dads. I slowly realized over time that it wasnt the content people were consuming, it was the connection they had with the person they were watching. This can be seen everyday on YouTube now. For example, The Stradman...he talks about Ferraris, Lamborghinis...etc on his channel. Although it is cool to see those cars, it actually has nothing to do with watching his channel to see the cars. Its the connection to the friendly face, the identity, the brand that James "the Stradman" has created.

[AlottaDixonCider]

Ryan's grit and determination has never been more tested than his ability to not stare and those warlocks at 06:38

[lydiaseay]

1. Consistent content across platforms (shout It from the mountain tops : "high energy")
2. Big vague Ideal of what you want people to know you as or how people view your work
3. A Brand starts with core Identity or perception
4. Hook / personal brand USP - Own that and....brand core Identity
6. Create consistent content - Creates attention
7. Above and Beyond - Push yourself brand placement.
8. Shout from the mountain tops - people wanna work with people who are successful
(brand brings In passive leads)

[IMRICCARDOMARTINS]

Hey Ryan, You probably don’t read this, or maybe you have someone else read them . I just wanted to say your an amazing inspiration to me . Your an amazing down to earth human and you inspire me to start my own channel . I watch all your episodes . Your changing millions of lives and making a difference in the world . You were never my favourite on million dollar listing, but but once I go it to really know you through your YouTube channel you have become the best of all . I will have you on my show one day i dont know how or how long it will take but you will be on it one day . Keep up the good work mate

[liza.]

I love how your personality and consistency to succeed is different than the typical salesman.

But what I love the most is how you didn’t let your success go over your head…

Thank YOU for staying humble, consistent and and maintaining a great personality!

[cbovwuh]

Thank you for who you are for us Ryan. From all the realtors all over the world, a HUGE thank you. Keep uploading content that will push us forward. Love you.

[matthewbolinger]

Love this! I take my real estate exam soon AND I’m active duty military, that’s my brand right now 💯

[NathalieLazo]

Beautiful person reading this, work harder on you than you do anything else and you’ll be unusually successful! ⭐️
I believe in you! ❤️- Nat

[JoaoZoio]

Very excited for the course! Amazing to learn from you

[travelone]

Hi Ryan, thanks for sharing such valuable branding information. In 7 days, I will retire from my job and pursue my passions. I had a good run, I prepared using various solid principles...I am excited and I will not look back only forward. I am blessed and my possibilities are endless....till next time....

[EvanTops]

I love it when professionals share their success stories! it's so inspiring! I think what sets Ryan Serhant's ventures apart is not just innovation but also a strong reputation.In my case partnership with Reputation House company showed me the value they bring in enhancing brand strength and visibility. Their expertise could be a game-changer for brands.

[tonyhooyer]

Reading about people grabbing multi-figures monthly as income in investments even in this crazy days in the market, any pointers on how to make substantial progress in earnings?would be appreciated..

[phoenixreimagined]

I’ve been in such a fear/doubt loop on starting our channel. I love your content and watch you/Gary Vee a lot. Love all of it. Our brand will be sailing and self development.

[jamiehikes]

Always great to hear from you Ryan. Thank you for such an eye-opener on branding yourself! Key note: what do you believe in yourself, perception is your brand

[chriserskineartist]

Artist and made-to-order art. Great videos. Love to hear if you do closing gifts to your clients.

[PeliFandom]

“They don’t want to watch the news. They want to watch the news from me. From my perspective.” That's literally what we do everyday, but with movies and news related to it.

[lewisfalcon]

Hi I'm Waqar. A Web designer
And I like classic piano
And I can cook well
And I love drones
And I love meeting new people
And I like Tech
And I like sunrise and sunsets

[KyleWongCO]

Nice!! Love the inspiration. I watched you and graham Stephan and now I’m a successful agent in Colorado!