Building a brand, but it’s on easy mode instead

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How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
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Alex is legit one of the only people on this platform that I actually watch 100% from start to finish! To much value in these vids

justinosuji
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Building a brand has been one heck of a journey, and this guy has been such a huge help with all of his free content!

joshuargauthier
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This is one of the best channels on YouTube today. In a world of shallow, repetitive and worthless content, Alex has stood out for the value he provides to everyone (apart from being a great entrepreneur). Thank you for another amazing video Alex.

anaoliveira
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I feel guilty now when I watch any other YouTube video, cos mentally I’m like “I could be learning from my bestie”.

It’s on my goal list to get in the room with you and Leila, and I’ve never ever wanted to go to the states but suddenly it’s in my two year plan 😅

sibstarrr
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Hormozi is now a primary influence in my life. 😅

HighPeakEducation
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17 year old here starting my own business and about to join The Final Percent! Thanks for the help transitioning my knowledge into application Alex!

lucianator
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Watching this lets me know im moving right with my brand. Cuz all i do is post value. No offers, no ctas, nothing. Around $11k a month now in sales. But now im about to start doing ctas on ads. Thank you. This should definitely help

ESMorg
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"The best agencies, don't need to run ads.."

veelyon
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When it comes to Alex Hormozi content. I click, watch til the end and watch another.

Giving that algorithm warm fuzzes.

DavidDouglasToth
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I hit 20k today. Thank you for all the knowledge and nuggets you had thrown my way over the last months, 2024 is amazing!

CharlotteGrayson-zw
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Absolute goldmine of value like always. Taking notes!

brandondoesx
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This is why he's rich. He gives & gives and gives. This is true tithing.💯🥰👏🏽

dawnsspiritualrhythms
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Promis, proof, path and list, steps, stories🎉🙏💕🔥

andrea__karasz
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This is your best sort of content.
I would say 2-3 hrs of your videos is fine.
Keep going with this & don't look back

hotkeyafl
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Disliking the video so that my ops make brand on hard mode.

sahilverma
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Alex is getting more and more jacked! he was always puffy, but now he is taking it to next level ha man is thick and dense some serious gainz

MeerkatMatt
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Thank you for another great video Alex. I’m blown away how much I’m learning from your videos.

levelupcoaching-rachel
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You content are next level. Thia is crazy. Thx for this

normanheurtematte
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Very informative. Gotta take notes. I'm trying to build an entire platform.

dmc
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Brand identity and business strategy made easy.

SteveCoughran