5 Steps to Building a Personal Brand You Feel Good About | The Way We Work, a TED series

Whether you realize it or not, you have a personal brand, says social entrepreneur Marcos Salazar -- and you have the power to shape what it is. Here's how you can create a brand that captures who you are, who you'd like to be and how you want to make an impact on the world.

The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more. You're welcome to link to or embed these videos, forward them to others and share these ideas with people you know.

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[hmendesofficial]

Your personal brand is a reflection of you.

• The value you provide.
• The way you treat others.
• The way you perceive the world.

It's important to make sure you are in control rather than having others choose for you.

[japossert]

1. Figure out your goal
2. what do you want to be known for
3. know your audience
4. create a mission statement
5. create your personal brand online

(Doesn't seem like 5 steps to me, since 1 and 2 are essentially identical and 5 is "prompt stealing") but 3 useful steps :
- A. goal: what do you want to be known for
- B. who is your audience
- C. create a mission statement

[funnytv-]

Who you are is evolving every day. Take care of yourself by tending to the basics. Sleep, hydration, nutrition, movement, rest, breathing, and gratitude. Keep to these tiny steps, and over time, you will emerge with a tremendous body of wisdom. Your vista is expanding, not just here across the Fabulous landscape, but for who you are in the world.

[betwixco]

Been thinking about this specific topic all week! You've articulated the why and how very clearly.

[myrmexlyon]

This is the BEST personal brand video I've seen, despite being short it packs a TON of useful information!

[estefanianunez]

The topic is very interesting how my reputation or how people perceive me is an important part of my personal brand.
Answering the question "do you want yo be the one Who is driving and shaping the history or do you want chance or algorithms to be doing for you?" I want to do it myself, create a solid and completely own brand while having control of it because i know better than anyone what I want, where I want to go, what makes me unique from others and where i want to go with my brand.
Thank you very much for this video that made me understand how important it is to show others who I am, leaving a good impression from the first conversation.

[miguelespinosa]

I consider this video so relevant for our lives! Creating a personal brand is vital as it molds how people see you, both online and offline. Our personal brand is akin to our reputation, and it should be purposefully crafted, not left to chance or the whims of algorithms. The essential steps involve determining our purpose, specifying how we wish to be recognized professionally, spotlighting our unique qualities, zeroing in on our target audience, and setting up an online presence through a personal website and relevant social media platforms, all while delivering value to your followers. Besides, our personal website and social media afford us control over our online reputation, allowing us to display our personality and provide information into our life and career. When leveraging social media for personal branding, we have to opt for platforms aligned with goals, share meaningful content, actively engage with the audience, and consistently strive to offer value to others. By adhering to these steps, we actively shape others' perceptions of us and construct a robust and purposeful personal brand. Thak you for share with us this information!

[catherinsofiacastrillondev]

The video is pretty good at helping people build their personal brand so that you really have an impact on other people and the way they perceive you. My favorite part was when Ted helps us be more specific. Regarding making our resume, in this way your personal brand will improve in the eyes of both others and yourself.

[edtechrsa]

This is against my comfort zone so I will definitely be taking notes. I want to learn how to level up.

[philippbrain]

If only i could like this video more than once. Great content

[melisaarana]

Great, just what I was looking for. Thank you!

[edeguzman]

I love this. Its a very concise presentation with a lot of important points to reflect on and set into an action plan. Thanks! 🙏🏾❤🤓

[mayerlenfernandafallaoband]

I found the issue of personal digital branding interesting, I liked it because it is something that we do not take into account much, the 5 steps that we must follow are, identify your purpose and what do you want to do with it, make it clear that we are not just people with university degrees, to understand our qualities, have a specific audience to give the message, and without leaving behind the impact that social networks have to focus on them and use them to contribute to society. Finally, we must maintain good control of the social network because this is what allows other people around the world to get to know us.

[peggystreetinfluencer]

Dear Marcos, this was an informative video, delivered in a simple, understandable manner. Thank you!

[youthwave]

So well explained. Just one video had me thinking and planning methodically. Thanks. Subscribed.

[Kane-Clark]

Love this. I want to reconstruct my self-brand then this came out. Thanks TED

[maryace]

Great video and some excellent tips! This is scary time for new investors but the best thing you can do is not to make a decision based on emotions.

[danielhurtado]

This video was really usesfull, I don´t have any experience creating a personal brand but I know how much important this is, after watching this video now I see where I could start, also I really like the idea of being just in 1 social media that most represent us, I still don´t know what makes me different I will follow the steps

[jorgeestebandiazbernal]

Getting to share throughout the Internet your personal brand can really be a huge plus if you take control over it, its really interesting the insights shared in the video beacuse it allowed us to comprenhend the way haveing a digital path impacts people in a much more visible way and it also works as a way to share more than just your profesion but your story and build a better relationship with your objective public. :)

[NicoleBarden-Writer]

This is excellent information. I am working on developing my personal brand. I will be using your tips.