Create Facebook Custom Events and Custom Conversions (With GTM)

Looking to track something that isn't part of Facebook's standard events?

In this video, you'll learn the difference between custom and standard events, how to send custom events, and create custom conversions based on these events.

▬ Content of this video ▬▬▬▬▬▬▬▬▬▬

00:00​ Intro & explanation
03:43 What is GTM
05:10 How to send custom events
13:15 Preview & test your events
17:42 Create a custom conversion
19:42 Aggregated Event Measurement
21:08 Outro

🔗 Links & Resources:
List Of Facebook Standard Events:

🌎 Let's stay connected!

[VertexMarketingAgency]

What custom event will you be sending to Facebook? I'd love to know!

[iriken-sankenirie]

It's really helpful. I was struggling to find the custom event setting and spent a month. Appreciate it!

[JuanIgnacioLX]

OMG EXACTLY WHAT I NEEDED! THANK YOU SO MUCH!

[christygnad]

I had no idea GTM had a FB template! That makes it easier. I hated looking for the code for all the events. Also, yes, this kind of content is hard to find on YT!

[SkincealStudio]

Another question i have and i greatly appreciate if you can answer this, is what if you created a custom event on your events manager on facebook, then do you need to create google tag?

[shyamthakur]

Hi, Great video and complete information about custom events and custom conversion. Take care and God bless you

[mohamedaitbenali]

Thank you very much, this is exactly what i was looking for.

[SkincealStudio]

Thank you for creating this video! Is the data from tag manager collecting from the fb ads alone? Let's say you have the fb pixel installed in other platforms as well like a webinar and teachable, how can you track that with google tag manager for custom events?

[eemsbvi]

Not seeing any custom event in the custom conversions list - even though it shows in the test event tool.

[ia_para_Negocios]

very nice video.... thanks a lot bro.... hit from Brasil!!!

[ahmeaxe]

I waited 20 minutes for the events to be set up, but the author just set up the events for viewing and clicks OMG

[rexleop]

Weird, when I create custom conversion, i must enter the rule, there is no option to hide it or bypass, I have no either why.

[digitalh]

Can you please address the fact that there is no way to bypass the Rules section. My custom events are based on non-url based triggers. However the form requires us to add a URL Rule

[spiderman]

my pixel cant see anything that i setup like you in gtm why?

[dconsulting]

Hi could you not install the FB pixel once and than send customer events by creating Custom HTML Tags in GTM. In your example this would be:

<script>
fbq('trackCustom', 'website_Engagement');
</script>

[yishay_yosef]

If I already have many tags in GA4 should I duplicate them to FB Pixel or there is any shortcut?

[CohenTyler]

I noticed you didnt select a standard event to optimize to, any reason? Is there a way to optimize towards your custom event?

[naijapropertypro]

thanks... pls I am having an issue, can't get to use my custom conversion with Conversion objective. it keeps giving me an error that the custom conversion can omly work with lead objective. Pls how can I resolve this issue?

[pdodle]

Thanks for a great video. Helped me create some custom events. I have a question. While my custom events are firing properly, I'm not able to see them as a conversion event when creating ads using the ad manager. What am I doing wrong?

[boyandrian]

Do i need to connect my GTM to Partner integration at events manager before i create custom event?