Facebook Standard Events vs Custom Conversions (When to Use Each)

Need to set up events?
If you're on Shopify, it sets them for you automatically.
Need to set up Custom Conversions?

Watch this to install & fully set up a Facebook Pixel on WordPress:

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If you’re running Facebook Ads, are they tracking correctly?
There’s 6 key actions you need to take for Facebook Ads to track your results more accurately after iOS 14 was released.
Watch this video to get your tracking set up correctly:

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[JacobLE]

🔗 Links mentioned in video:
Need to set up events?
If you're on Shopify, it sets them for you automatically.
Need to set up Custom Conversions?

[randylandis-eigsti]

I love the way you get right to it and present the information clearly and efficiently. So helpful!

[kelseysatalino]

Thank you for not only explaining but giving examples of when it makes sense to use custom conversions. I feel like I have a better understanding now

[CoryShoemaker]

You literally explained this better than the official Meta advertising course, thanks dude 🙏🙏

[madisontaylorn]

What if you want to separate out the means of contact? For example, phone calls, form fill, etc. Is there a way to differentiate since you can't change the Event Name (for example, if you have two forms)

[numberonefen]

Thanks for creating this helpful video!

[howardmathews]

Before hitting Apply, I get "Some ads may miss conversions on iOS 14.5 devices after this update." What on earth do they mean 😭😭😭😭😭 All I did is just made the Purchase "Custom", for better tracking (I made a custom conversion and set it up to track any url that contains "orders").

[shakthiramesh]

Hi, How to track the people if he/she clicked my Facebook ad and installed my app
I can't able to create a custom conversation for my app, is there any restriction to create custom conversation?