Facebook Conversion Tracking | How to track custom conversions and events in Facebook

In this tutorial, you will learn how to set up the Facebook pixel using Google Tag Manager, how to configure custom conversions, and how to send events to Facebook. You will also learn how to track conversions from Facebook into Google Analytics 4 (GA4) by configuring a conversion in GA4 and using campaign-tagged URLs for your Facebook Ads.

JUMP TO A TOPIC:
0:00 Introduction
1:20 Adding the Facebook pixel to your website
3:48 Creating a custom conversion in Facebook
8:08 Using conversions with ads in Facebook
9:04 Reporting on conversions in Facebook
9:35 Sending events to Facebook using Google Tag Manager
14:35 Tracking conversion from Facebook in Google Analytics
15:07 Configuring conversions in GA4 (Google Analytics 4)
16:51 Creating campaign tagged links for Facebook ads
18:10 Conclusion

YOUR EXTRA RESOURCES:

#FacebookConversions #FacebookPixel #Facebook

SAY HELLO!

TOOLS I USE AND RECOMMEND:

[brandedbutaffordableph]

THIS IS THE BEST TUTORIAL VIDEO for Facebook and Google T Manager - Slow and detailed - JUST WOW!

[xx_ballintit_xxcw]

This is one of my fav channels...thank you homie!

[geerawr]

I came for the content and stayed for your voice. Lifelong fan now! <3

[roverdrammen]

You know it is going to be a good day when you see a new Loves Data video!

[WorldMarketing]

Well done young man, I am learning about all the subjects you are talking about. Very clear, specific and detailed.

[lachlanpirie]

Thanks Benjamin! was struggling trying to find the right video for this but everything worked so smoothly following this tutorial.

[evagabond]

Awesome Benjamin! As always spot on. Having watching your vids from couple of years and they have never failed. Cheers mate! Keep em coming and thanks a zillion! <3

[desiyatra]

One of the best videos i have ever come across for understanding facebook conversion tracking. Great job!

[superlovefilmmaking]

Thank you so much for all of your videos!! They're easy to understand and easy to follow. After watching your videos, I've been able to set up Google Ads and Google Ad Conversion tracking and booked numerous jobs because of it. Thank you! :)

[joseedupuis]

Love the videos, clear and easy to follow.

[ZacchaeusNifong]

You're such a pleasant individual. Thank you so much.

[moviebreakdown]

Hello sir I'm from India you are an amazing man . Your video outstanding to understand whatever it's. When I see your tutorial always I get something new knowledge and it's really works . Keep sharing your experience.

[chetan.sharma.]

👍 In this tutorial, i gain lots of knowledge thanks

[barbarameuser]

ach, what a calming, and super helpfull tutorial. I need more and I dont even know about what hahha, loved this

[nicoroman]

Thanks Benjamin! As always, high quality info

[SapphireUnique]

@Benjamin - id like to see tutorials for meta advertising optimisation etc from you since you are so good with analytics...

Not sure if this is your area but would be super interested in conversion campaign optimisation & campaign tweaks, set up etc.

I'm pretty good with it already but always good to have a new paid of eyes

[victoriaanneberman]

This video is packed with information. Thank you.

[Harsshad]

Hi Benjamin, this is really an ultimate video that I never came across. I was breaking my head, how do If i browse someone's site in google and am seeing their facebook Ads. I hope I can run facebook Ad and also can track people from google.

[dkormart]

That was really helpful. thank you for making a video on this topic.

[louiearvinauman]

Thank you for sharing this information.