Setup Custom Conversion in Facebook/Meta Business Manager

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Tutorial teaches you how to setup Custom Conversions in the Facebook/Meta Business Manager so you can track and optimize for more specific and unique events beyond the typical standard events.

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  1. Crazy Eye Marketing
  2. crazyeyemarketing
  3. crazyeyemarketing.com
  4. crazy eye marketing
  5. facebook ads
  6. meta ads
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🔥 Download my free book, "The Sales Funnel Book v2.0" (no optin)

CrazyEyeMarketing
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Is it possible to assign a dynamic conversion value to a custom purchase conversion?

I want to create a custom purchase conversion that only fires when a user purchases a specific product via 'content_ids', but I don't want to assign a static conversion value to that. I want to assign a dynamic purchase value in case people also bought more than 1 unit or other products along with it. Thoughts?

FrankJSchaefer
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So to create a custom conversion, I HAVE to set up a standard event to attach it to? Custom Conversions have always confused me.

christygnad
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Can you explain how to set a dynamic value in custom conversion from a purchase custom event ? it says if you dont fill that field it will be zero, but how to set a dynamic tracking value there?

JoseBidegain-gvqn
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Can you create another video in explain the options in detail? This is new to me so it feels like a summary vs. understand how it works. If that makes sense.

Lydiaduran-ghvk
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my custom conversions aren't showing as active. What do I do?

grigoryaneric
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Never found a video where you show how to setup an ad using the custom conversion

serviceproper