How to Set Up Facebook Standard Events and Custom Conversions: A Guided Walkthrough

Need to set up standard events and custom conversion tracking for your Facebook ads? Want a better way to retarget leads from Facebook?

Facebook ads expert, Paul Ramondo shows you, step by step, how to set up Standard Events and Custom Conversions to better track leads from your Facebook ads.

You’ll discover why Standard Events are critical to the success of your ads campaigns, which events you should track, and how to use the Facebook Pixel Helper Tool Chrome extension to verify your Standard Events are firing properly.

You’ll also learn how to create Custom Conversions to track the leads from a specific URL

As a bonus, you’ll find how to transform custom conversions into custom audiences for bottom of the funnel retargeting.

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00:00 Intro
00:20 Verify the Facebook Pixel is Installed on Your Website
00:57 Set Up Standard Events
02:20 Important Standard Events to Track
03:15 Set Up Custom Conversions
04:50 Create a Custom Audience Based On a Custom Conversion
05:58 Create a Custom Audience Based On a Custom Event

#SocialMediaMarketing #FacebookMarketing #FacebookAds

[paulharvey]

Brilliant. Best explantation ever and brilliantly presented. Many thanks

[GoldenshinyTrading]

great and helpful videos, may i ask one question: i set 2 button conversions both in google ads and facebook business, i checked date for past 1 day, the facebook pixel button conversion always shows way more conversions than same conversion in google ads, why this discrepancy happened? i mean, the conversion is same, the data date is same, how this happened?

[WaiKoH]

You made a proper good job explaining this, I was so confused! Thank you for putting standard /custom conversions together. Honestly made it so much easier to comprehend, and also making a custom audience from the conversions.
I really appreciate that.

[ajeeshbabu]

2 to 3 hours of video ., presented well and easily catchable to 7 minutes, ... awesome content

[markobrien]

And how about those of us who don't see a "Setup Events" link within the Pixel Helper? A few people have already asked that question.

[therealevandro]

Great video, very helpful and easy to follow.

[nurulalam]

I appreciate your explanation. An excellent balance of information and instruction. Never easy to accomplish in such a short time! Please accept my thanks.

[AmericanPTstuttgart]

Great video! Def a 25 min video done in under 8 min

[FrancoMunizAR]

Great video, really straightforward! Thanks!

[alexander.starbuck]

FANTASTIC video and wonderful filming/editing 😃 (I'm saying that as a fellow film-maker). Could you please help me clarify something rather high-level:

1) Do ALL standard and custom events need to be set up, nothing is tracked out of the box, by just installing the meta pixel code?
2) When custom event is set up (say a button click), where in Campaign reports can I see it? Currently, it doesn't appear in the Customise columns dropdown below the time period selector.

Many thanks!

[ashwinijagtap]

Hey, great stuff. I have question. How to track those leads which has "Thank you" message. This message appears once user fills the form. On the same lead form page.

[n_mmarketing]

Hey which app Or website you use for blur moving object?

[alessiasp]

I love your content. I have a question I hope you can help me with. Can I set up standard events for each add to cart button on my website when I have more than 100 products? Meaning.. can I set up over 100 add to carts standard events? I am not sure if there is a limit of standard events, or a better way to do this.

[rahilahmed]

can we track facebook leads through pixel if we use only facebook lead form and not website?

[amirmohammed]

This video was a great help, but I still have some concepts that I am not able to clear up,
Correct me if I am wrong?

Standard Events are all the events that are predefined by Facebook like lead, add to cart and so on, Custom events are those that are created by the audience manager while building an audience for the conversion, and Custom conversions are those events that are defined by us in the custom conversions in event manager.

Is this correct?

[Mvp]

Do I need set up each conversion if I have conversions api set up?

[MrBig-gthu]

I have created custom conversion events for the website. but when i create the conversion campaign the same conversion event doesnt appear on the ad set level. How do i do it??

[umutcanaygun]

Hey, great video. I have a general store and want to know whether it is enough if you have only the standard events set up? And the second questions is, when i setup in custom conversions "ADD TO CART" does it then track all add to carts or only from this one produc page ?

[ChristopherCoolMagic]

I've double checked and re-installed the FB pixel helper, but I do not see the 'Set up Events' option on the extension. Any ideas of why this isn't displaying as an option?

[adietz]

@socialmediaexaminer - What if you want to target those that you set up the Standard Event “lead” for the view content for your case study? Would you create a custom audience, choose “lead” and then add the button contains URL? thanks!