How to Set Up Facebook Standard Events and Custom Conversions ✅ Facebook Pixel Step By Step Tutorial

Keen to find out how to set up Facebook standard events and Facebook pixel custom conversions?
I’ll be helping you understand the difference between Facebook standard events and custom conversions, as well as when to use each one.
👉🏻 Watch this easy step-by-step tutorial and learn how to set up Facebook standard events and custom conversions for Facebook pixel.

🎬 Here's exactly what we cover in the video:
Understanding custom conversions vs events - 0:00
Login & Pixel Analytics - 3:06
Set Up Events - 5:30
Setting Up Custom Conversions - 11:30

If you still need to install your Facebook Pixel on your website, here are the 2 tutorials on how to do the install:

Installing a Facebook Pixel in Shopify:

Installing a Facebook Pixel on WordPress:

Check out my Blog to learn more!

Did you know when to do events vs custom conversions? Tell me all about it in the comments! 💯

👉🏻 Subscribe for more content on business, strategy, entrepreneurship, productivity, and mindset using this Link ⤵️

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🎬 Welcome to the Channel of Jacob LE 📈

This channel is dedicated toward helping you market your business or product, and drive more leads and sales on Facebook.
If you're an individual who just wants to grow your online presence, there's a lot of tips here for you too.
👉🏻 There's advice on shooting your own videos, social media strategies, info on when hiring someone would give you a good return on your investment. My goal is to take you from no experience at all to bring in high-quality leads and referrals.
Don't be a stranger! Ask a question, request a video, or give feedback! ✅

I specialize in helping businesses drive growth and gain profitability by applying marketing strategies since 2010 and driving Ecommerce Facebook sales since 2015.

👉🏻 I'm a bit obsessed with entrepreneurship and the impact new and thriving businesses can have on the world.

Generating more sales can be challenging and risky, which is why I've dedicated my business toward making new sales as painless, and simple as possible.

I'm fascinated with learning new things and constant improvement. That's why I read 150+ books per year and work on a new skill for 1 hour per day.

👉🏻 So, if you want to follow and about how to market your business or product, subscribe to the Channel, hit the bell button, and never miss a video! 🛎

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#StandardEvents #CustomConversions #JacobLE

[mariahreese]

This video was exactly what I needed. Thank you for explaining everything so well!!!

[infinetdigital]

Very well done and explained video with the actualy "show and tell". Great job. Thanks for explaining the difference between 'Lead' conversions and 'Custom Conversion" Conversions. That's something most don't bother to explain.

[skybusinesscentresmarketin]

Thankyou Jacob my head was wrecked trying to figure these pixels out and setting them up.

[chrisariasnow]

Great video. Thanks for putting this out there.

Just FYI to newcomers, Facebook Analytics no longer exists as of July 1, 2021. It isn't needed to complete this tutorial though.

[AHaltiwanger]

Thank you SO much for this! This was SO much more helpful than the $400 course I bought!

[cropfertilityservices]

Subscribed! Helpful stuff, great video.

[jarroyave]

Thanks for breaking it down. What if you have 3 different funnels for 3 different services, and using the same pixel. If I choose the lead standard event instead of a custom conversion, how will lead event differentiate between the 3 funnels? In other words, 3 thank you pages would have the lead event, but If I use that as my conversion objective, how would it know what page it's for? Right?

[sachindavis]

Very Informative Video. I have a squeeze page on the WordPress website used for lead campaigns and I have a Shopify store where most of the traffic is sent with email marketing. In this case how many FB pixels do I need? Thanks in advance.

[BangNoerTrainer]

Can we make custom conversions for e-commerce websites? Because the purchase page is the same for each product.

[eileenyou]

Hello, i want to konw how to delete deduplicate pixels and sever events ?Because my data counted more times and i see my purchase event's connect method is browser-server, i guess maybe there is something wrong.Could you help me solve the issue?Thank U.

[kassidyimpens]

I am trying to post my conversion ad campaign on facebook but for some reason under 'Pixel' It won't allow me to change it to the pixel I want to use. How do I fix this?

[sasakikojuro]

My problem is : I have many products in my woocommerce website and when I run paid ads on a certain product, even if my instagram followers buy from me because they saw my posts or stories, the ads manager will consider them as 'Purchase event" and add them to the results section which makes the cost goes down but the overall budget is more expensive. What i mean is, for example I sell "product 1" with ads and my store contains products 2 3 4 5 6...50. when people buy other products than the "product 1" that i'm advertising it counts them as results from the ad coz all products have the same thank you page. How to solve this ?

[DOUBLEECaDA]

Hello. Any ideas why that track events automatically wihtout code - auto turns ON again after I turn it off? Basically it turns off and after I go to Overview and return to Settings and that bloody thing is again ON. Any ideas? Cheers

[caslvmbo]

Great video! Better explained than my teacher does! What event do you select for a reservation?

[evanjames]

What if my buttons aren't being recognized by the pixel?

[אופירבןדוד-וו]

Hey Jacob, nice tutorial, but why can't I track after my thank you page with that same pixel, the button of the events don't let me access,
I can track only my opt-in page, not more.
do you know why this is happening ??

[wiboonmarirak]

what program you use to record your video?
very good

[lyonnfire]

Hi Jacob. If I set up an event to track my thank you page URL to make every visitor a lead, will everyone who lands on the thank you page become a lead in my FB ad campaign (even from other sources), or will they have to click on an ad in that specific campaign first? Thank you, sorry if this is a dumb question haha

[chuiifig]

Hello Jacob, I got a quick question I have pixels for my opt-in page. Do I use that same pixel for my thank you page? or do I need separate pixels for my thank you page?

[mortadaibrahim]

Shopify thankyou page has no URL, and by autointegration I can't track purchase
should I use codes?