Dr. Robert Cialdini - Influence (at the I Love Marketing event)

Robert Beno Cialdini is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University and was a visiting professor of marketing, business and psychology at Stanford University, as well as at the University of California at Santa Cruz. He is best known for his 1984 book on persuasion and marketing, Influence: The Psychology of Persuasion. The book has sold over three million copies and has been translated into thirty languages. It has been listed on the New York Times Business Best Seller List. Fortune Magazine lists the book in their "75 Smartest Business Books". His two other books, "Yes! 50 Scientifically Proven Ways to Be Persuasive" and "The Small BIG: Small changes that spark a big influence" were a New York Times Bestseller and The Times Book of the year respectively.

Joe has an Entrepreneurial Focus on Value Creation, Connection, and Contribution. His marketing expertise has been utilized to build thousands of businesses and has generated hundreds of millions for his clients, ranging from large corporations to small family-owned businesses. His consulting clients invest $25,000 for a half day of private consulting.

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