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Become More Persuasive with INFLUENCE by Dr. Robert Cialdini - Book Summary #25
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Let's explore three key insights from INFLUENCE: The Psychology of Persuasion by Dr. Robert Cialdini. This is an interesting book because its original intent was to help people avoid being persuaded by the various techniques covered in it. And yet, despite that goal, it’s become a popular manual for salespeople, marketers, and leaders that want to be more influential or persuasive.
I’m always hesitant to recommend a book like this, because some readers may be tempted to abuse the techniques in order to manipulate other people. So in this episode I’m going to provide examples of both the right way and the wrong way to apply three of the six principles. That way you can get a taste of what to expect from the book, and a sense of how to use these ideas in an ethical way.
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THE 10 BEST BUSINESS BOOKS
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Follow Rick Kettner for episode updates, book recommendations, and more.
CHAPTER MARKERS
00:00 - Influence Book Summary
01:32 - Insight #1 - The Principle of Reciprocation
05:12 - Insight #2 - The Principle of Social Proof
08:30 - Insight #3 - The Principle of Scarcity
13:26 - Conclusion and Final Thoughts
Content by Rick Kettner
Produced by Kyle Trienke
I’m always hesitant to recommend a book like this, because some readers may be tempted to abuse the techniques in order to manipulate other people. So in this episode I’m going to provide examples of both the right way and the wrong way to apply three of the six principles. That way you can get a taste of what to expect from the book, and a sense of how to use these ideas in an ethical way.
SUBSCRIBE TO THE PODCAST FOR THE AUDIO EDITION:
📚 AUDIOBOOKS ARE THE MOST CONVENIENT WAY TO READ
WANT TO PICKUP A COPY OF INFLUENCE?
THE 10 BEST BUSINESS BOOKS
THE 10 BEST LEADERSHIP BOOKS
THE 10 BEST DIGITAL MARKETING BOOKS
THE 10 BEST PRODUCT MANAGEMENT BOOKS
THE 10 BEST ENTREPRENEUR BOOKS
Follow Rick Kettner for episode updates, book recommendations, and more.
CHAPTER MARKERS
00:00 - Influence Book Summary
01:32 - Insight #1 - The Principle of Reciprocation
05:12 - Insight #2 - The Principle of Social Proof
08:30 - Insight #3 - The Principle of Scarcity
13:26 - Conclusion and Final Thoughts
Content by Rick Kettner
Produced by Kyle Trienke
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