Report Conversions Using Key Events in Google Analytics 4

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Learn how to report on conversions using Key Events in Google Analytics 4 (GA4). Walk-through the steps to find the default conversion metrics, including 'Key Events', 'User Key Event Rate', and 'Session Key Event Rate' in the standard reports. Plus, how to edit the standard reports to add key event metrics if they're missing from your reports. Let's jump in and cover how to report on conversions using Key Events in Google Analytics!

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JUMP TO A TOPIC:
00:00 Introduction to Key Events
00:51 Viewing Key Event metrics
03:39 Edit reports to include Key Event metrics
05:04 Next steps

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Комментарии
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Hi Benjamin, do you have a tutorial on tracking key events using google tag manager with GA4? thanks

derekphoenix
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Why Advertising/All channels performance report has a discrepancy in comparison to Traffic/Acquisition reports? It would be great if you could create a video on Advertising and the new Google Ads reports.

johnnyway
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Hi Benjamin, what's your advise to report events/key events on GAds? Advertising standard report?