How to see conversion rate in Google Analytics 4 (Key event rate in GA4)

Although conversion rates (a.k.a. key event rates) in Google Analytics 4 are available, they are not displayed by default.

In this video, I will show you how to find key event rate in Google Analytics 4 (previously known as Conversion Rate).

One example is related to standard reports, and the other one is for the “Explore” section.

=== LINKS ===

⭐⭐ Google Analytics 4 course ⭐⭐

📕 Free e-book: Getting Started with Google Analytics 4

✭ Video: Conversion Rate in GA4 (previously known as Key Event Rate)

=== CONNECT WITH JULIUS & ANALYTICS MANIA ===

#googleanalytics #googleanalytics4

[lsr-anon]

Thanks, this is how I'd do it too!

[scglobalservices-agencewe]

Hello,
In looker studio before we had a variable conversions which was the sum of all the events but with the passage to the key events I do not find its equivalent.

Thank for your help

[JonathanCastillo-wtvb]

What about calculating the key event rate for all the different events in your property? How could you obtain the key event rate for the search terms or the visits with a view_search_results event? It is only possible by using segment/audiences?

[persianuk]

You can always create custom calculated metrics for the purchase conversion