Google Analytics Conversion Tracking | Step by Step

Learn how to track goal conversions in GA4 (Google Analytics 4). In this video, you will learn how to setup conversion tracking to report on the performance of important actions taking place on your website. You will learn how to trigger an event on your conversion page, how to enable the event as a conversion, plus extra tips.

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JUMP TO A TOPIC:
00:00 Introduction
01:00 Understanding events and conversions
02:05 Triggering a new event in GA4
06:07 Enabling an event as a conversion
08:15 Reporting on conversions
13:07 Conclusion

[ThatVeryStrangeMan]

I got a LOT of value out of this vid. The instructions are clear and well paced, and easy to follow. Thanks a million Loves Data!!

[itskeopi]

This has been a huge help! Thank you for putting in the time to create this tutorial.

[davidsiegel]

Thank you so much - this explained the tracking so simply - I had been looking at a much more complicated way to do this.

[brandonmarshall]

Your videos are awesome. They have sped up my learning process emensely.

[TheBeautybound]

Great video! How does the generate lead differ from form submit? Will this work with Squarespace? Thank you!

[willzubieta]

Great Tutorial! this is just was I've been looking for. Thank you!

[markowakeup]

Hi I have a problem when creating new events. For some reason, when creating and saving, it does not appear when refreshing page. Any help please?

[Actavian]

Great video. Do you have a video on how to track call leads from the website?

[barsk]

Thank you for the tutorial. I have a question; what if we have multiple thank you pages? lets say I have 4 different freebee form pages and 4 thank you pages and I want to track each freebee form thank you pages as conversion. Do I need create 4 different "generate_lead" event? I wish we could give names those events tho. Thanks in advance 🤙🤙

[lakatoszsanettformaflow]

Hi there! Fantastic video, thank you! Hovewer We have multiple thank you page, what can I do? Thanks

[againproducts]

My conversions are not shown under event nor the report page after I have added them to Conversion Events? What have I done wrong, because I followed every step.

[hellocourtneyrobinson]

Will something bad happen if I name the event generate_lead_newsletter or generate_lead_pdfguide ? I want to be able to see which is which but if Google is recommending specific event names it must be for reason?

[telemachosparaskevas]

Do you know how to use google analytics or google tag manager as a CPA network to track campaigns from propeller ads?

[visionsandimagery]

Can you please tell me why my google analytics would not show Data Display/Events/ but its not showing CONVERSIONS?

[ExpressTechSoftwareSolutionsWP]

FYI: In GA4, goals are replaced by key events.
"This means you don't set up goals in the traditional sense. Instead, you identify events that are crucial to your business's success and mark them as key events."

[MoneyWithMark]

So do you not use Google tag manager for event / conversion tracking anymore?

[TCMDIGITALUK]

Under Data Display, I do not have Conversions for some reason....
Any ideas why?

[ExpressTechSoftwareSolutionsWP]

AI saying GOALS and Conversion are not same.

[mzhuro]

not working unfortunately; not surprised though. Pretty much any Google UX and product experience outside of search is a shitshow.

[lemuscleetudiant]

Hello. What if your "thankYou" page is a actually a pop-up? The URL doesn't change. I have 2 pop-ups, one for Thank You, one for Error. What can I do?
Thank you in advance