How to Import Google Analytics 4 (GA4) Conversions (Key Events) to Google Ads

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How to Import Google Analytics 4 (GA4) Conversions (Key Events) to Google Ads:

Prerequisites:
➡️ Link your GA4 account to Google Ads
➡️ Event Tracking in Google Analytics 4
➡️ Mark Events as Key Event in Google Analytics 4

1️⃣ Navigate to Google Ads and click on "Tools and Settings"
2️⃣ Select Conversions under the Measurement Column
3️⃣ Click on "New conversion action"
4️⃣ Select "Import"
5️⃣ Select Google Analytics, GA4 Property
6️⃣ Select the Conversions (Key Events) to Import

That's it! 🚀

[vlogsontheroadagain]

Very straight forward! Tanks a million dude! You've got a new subscriber!

[eduardod_]

Thanks friend, exactly what I was looking for

[naomikoopmans]

Thank you very much for this tutorial!

[stzzycm]

I have a stupid question, sorry :) what's the practical reason to import the conversions from GA4 to Gads albeit the conversions can be natively tracked by Gads ?

[joshuamattei]

Thanks for the video ! How do you do the contrary ? I have a Google Ads account that received hundreds of conversions already and I would like to import that towards Google Analytics 4. Is there any way to do that ?

[skypgrz]

Hi mate, I have imported the GA4 conversions already to my Google Ads, and it's still not showing in my Google ads conversions, do you happen to know how to fix this issue?

[paulmaher]

Google Ads looks significantly different now