How To Show CONVERSION RATE in Your GA4 Reports

UPDATE: Google has recently changed the name of "conversion" in many reports to "key event". Because...you know, Google. So, when you're looking to add a conversion rate in reporting, you should look for "key event". This is just rolling out so some of you may not see this change yet. Because, well, Google.

For unknown reasons, Google Analytics 4 (GA4) did not have conversion rate metrics available in its standard reporting. Apparently Google has seen the error of its ways, and has finally added conversion rate. But in typical Google fashion, you have to manually add it to your reports. We take a quick look at how to do this.

🔗 Resources & Links:

==============
Learn More About Apotheca Marketing:
==============

Check Out Our Podcast!
==============

Join us on social media!
==============

[mancpalkar]

How can we see the conversions rate on url level?

[tomfeldman]

So, when I try to add the 'session conversion rate' metric to this same report, it's not one of the options? I do have 'purchase' set up as a conversion as indicated. And, we do show sessions and transactions as well. Any ideas why this metric does not appear?