Google Ads Conversion Tracking 2023 - Google Analytics 4 & Google Tag Manager Button Clicks & Forms

I will show you how to set-up Google Ads conversion tracking with Google Analytics 4 and Google Tag Manager. You will learn how to track button clicks, form submissions, and thank you pages as Google Ads conversions by using GA4 and GTM. With Google Analytics 4, you can track events like button clicks, form submits, scrolls, page views, and more. We can set events as conversions and import them into our Google Ads account.

Helpful URLs:

Hashtags:
#GoogleAds #ConversionTracking #SurfsidePPC #GoogleAdWords

Video Description:

Unlock the full potential of your Google Ads campaigns with this step-by-step tutorial on setting up conversion tracking for button clicks and form submissions using Google Analytics 4 (GA4) events and Google Tag Manager (GTM).

In this video, we'll guide you through the entire process of effectively tracking conversions to improve your marketing strategy and boost your ROI. You'll learn how to:

- Create a new GA4 property and link it to your Google Ads account
- Set up Google Tag Manager to manage all your tracking codes
- Configure custom events in GA4 for button clicks and form submissions
- Implement the events using GTM and test them in real-time
- Import GA4 conversions into Google Ads for optimized bidding strategies
- Analyze your conversion data and optimize your Google Ads campaigns

No prior experience with Google Analytics 4 or Google Tag Manager is required, as we'll walk you through each step in detail. This video is perfect for beginners and intermediate marketers looking to improve their conversion tracking skills and get more value from their Google Ads campaigns.

Resources mentioned in the video:

Don't forget to subscribe and hit the notification bell to stay updated with our latest digital marketing tutorials and tips! If you found this video helpful, please give it a thumbs up and share it with your network.

#GoogleAds #ConversionTracking #GoogleAnalytics4 #GoogleTagManager

[stephenengstrom]

This was amazingly helpful. Unlike any other videos I tried. Thanks!

[sustainablemedals]

I've been trying to get conversion tracking working on my website for ages and this video finally helped me achieve the results I need. Thank you, amazing!

[redeyedesign]

Very helpful on numerous occasions. Thanks heaps!

[mateuszklis]

Been trying to work it out how to properly implement GA4 tag for few hours... I was sure I did everything right, but... I just didn't publish new version. Any source while searching through internet didn't mention this :D Thanks m8!

[ventures]

The best video that I have ever come across on Conversion Tracking. Thank you so much. Truly a life saver!

[ghimheh]

Thank you for putting this out on yt, and please keep moving on your great advice, hope this channels can grow further best!!!

[ChadBreece]

Thanks this video was super well made, learned some things about the new GA4 setups....

[spicyboi]

Thank you so much. this content is GOLD !

[eliran]

man this is just incredible!!!
you realy helped me a lot.
thanks a lot.

[BeeKayParadeEquipment]

You are amazing !! you are so profesional of teaching .Thank You so much

[AndreevaNata]

Thank you for a new video, you do a great work!!! 😍😍😍😍

[ChadBreece]

Really helpful vid, for those wondering 'Setting up Tags' is here: @7:31

[justinwayneppc]

Hey there, thank you for putting out all of this great content. Super helpful and very detailed, question for you. You should be using either Google Ads or Google Analytics to track conversions correct? I was told setting up conversions in Analytics and then linking the account to Google ads is the most accurate way to track but wanted to ask your opinion. If you had both setup and working, let's say for a thank you page, if they were both tracking at the same time wouldn't it record 2 conversions even if there were only 1? (since both platforms are tracking the same thing) Any help would be greatly appreciated, thank you!

[hasionline]

Thanks a lot. Really helped me to install tags correctly. 🎉

[drxpangel]

great video. it was very well structured and easy to understand for beginners like me.thank you very much

[manfredgreisiger]

One Thing i found on the Web wich is pretty useful and i can just tell everyone to us it is:

Buttom left on the mean page there is a settings button click on it
Click on Data Settings -> Data Retention an set up Event data retention from 2 Months to 14 Months

[MikeBoldis]

Very nice explained, well done 👍!

I hope Google Ads conversions will be able to differentiate the organic conversions from GA4 and not import all conversions, am I correct?

[shaharzohar]

Great video! I still have a question though, for some reason there is a huge discrepancy between the conversions that I see in my Google Ads account and GA4/UA (both of them show similar conversions and only the Google Ads account barely show any conversions. Do any of you guys had similar issue? I am probably forgot to do something and I can't figure it out what it is

[crookjoanna]

THANK YOU! THANK YOU! THE BEST HELP! THE BEST ACTIONABLE VIDEO! YOU ARE THE BEST!!!!

[KellMediaGroup]

This is very helpful. Thanks. By the way, I couldn't see the debug tab in GA under the property. Would you happen to know where Google put it?