Conversion Tracking in Google Analytics / How to set up events & conversions in GA4 / Tutorial 2022

This quick tutorial video shows how to set up an "event" and do "conversion tracking" in Google Analytics GA4, without the need for Google Tag manager. Specifically, this video will show you how to set up a custom conversion that keeps track of a "success" page.

In this video, I show, step-by-step, how to set up a custom event that fires when a visitor successfully fills out a contact form on my website (and reaches the "success" page). I also show how to mark the event as a conversion.

If you have an online store that sends a customer to a success page after they successfully placed an order, this video is for you too!

If you like this tutorial video, please consider giving it a "like". Feel free to comment if you have any questions.

FOLLOW:

[Birthdayclub-tech]

Thank you this was very helpful, and saved me a lot of time, i watch many other videos trying to grasp this new concept, and yours was the best short and sweet no fluff, just answers, thanks so much

[EventDecorHire]

i cannot even see configure on my googe anayltics.. failed on step one!!

[dosumueverlist]

In the new GA4, cant see the configure icon there. I guess this version is GA3/UA

[EllisMusic]

Would love to see a video of how you setup concessional value tracking in GA4. Purchase/enhanced e-commerce

[camerontway]

Thank you for the video. My newly created event isn't showing in the Events section. Do I need to create a New conversion event under Conversions first?

[TheNextTorres]

Before setting this up, do you have to put any tags/coding into the backend of the website?

[ryanjd]

I would like to see one without thank you page