Conversion Path Report In GA4 (Find Out Which Pages Lead To Conversions)

One of my favorite new reports in GA4 is Path Exploration. It is beneficial when you create the report with an ending point instead of a starting point.

The actual "conversion paths" report in GA4 differs from the path exploration report, but I tend to use the path exploration report to analyze conversion paths by page. The traditional conversion paths report works well for analyzing the paths by channels instead.

The path exploration ending point allows you to select any conversion or event and then see all of the previous pages a user was on before they converted.

This can help you understand which pages are getting users to take action, and then you can figure out how to send more traffic to those pages.

#ga4 #googleanalytics4

[paulmcintyredublin]

Brilliant simple video.. No BS just straight to the point. Thank you..

[mancpalkar]

does this work for sub-domains, I have been trying to see which of my pages from sub-domain lead to conversion, but this doesn't work in my case...

[ulysse]

Hey nice video! I was wondering if it is possible to add to this report the "source/support" or the keywords that comes before theses pages? If not if it is even possible in any way. Thank you

[RonNatal-xw]

What do the numbers mean in the event count for each page step, and why doesn't it ad up to the night in the far right in terms of total conversions. How are we supposed to interpret the numbers?

[StephanieWong-mooc]

This is extremely useful! Would you know how to filter this report by what source / medium the users come in from?